Kusal⚡️ (@KusalwinK) header
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Christian. Army veteran. SMB bro → tech sales → now growing a B2B service business to $1MM ARR. Here to share .02 on SMB life.

Denver, CO
Joined March 2017
Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)Photo by Kusal⚡️ (@KusalwinK)
Hi everyone, getting back into tweeting and wanted to introduce myself to new folks + catch my regulars on what I've been up to. 1. I ran a small power washing business in college and sold it to one of my Twitter followers after graduating.
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Gotta love @FlyFrontier. Busiest day of the year and they only have one person working the bag check line at DIA! “Greenest airline” = we don’t hire enough people to work and STILL charge pax an arm and a leg ;)
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Anyone have experience running an Odor Control / Indoor Air Quality business?
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Kusal⚡️ retweeted
Great example of Unreasonable Hospitality. This is how you do customer service:
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Hi folks, I am #hiring for an Account Manager in Denver. Here’s who I’m looking for: 1) Entrepreneurial operator; wants to grow an established biz to a new market 2) Customer facing with C suites of healthcare 3) Not afraid to get their hands dirty Lmk if you know someone!
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This is huge!! Congratulations, brother! Excited to see how y'all keep building!
Excited to share @superpower's $30M Series A to build the world's first health super-app, led by @ForerunnerVC Most people know more about the menu at their local coffee shop than what's happening in their own body It's time that changed. We're putting the power of 1000 doctors in your pocket
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At TCS, one of our core values is called “Unreasonable Hospitality” — taken from the book by @WillGuidara Concept: providing your customers with a unique, tailor-made service that makes them feel not just cared for, but like real VIPs.
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I call my supply guy and ask him if I could come to the warehouse and grab it myself. He says yes. I’m in the middle of dealing with 2 other customer fires and decide to go to the warehouse.
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I pick up the stuff, load it into my 4Runner, and book it straight to the surgery center. Install everything, and make sure the customer is happy. All in all, the day ended at 9pm, but we went above and beyond to make sure customer feels like a VIP.
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The beauty of my current job is I’m back to being a small business operator, but at a $1-10MM company. Finding new business from scratch, managing cleaning teams to get jobs done, making ops systems more efficient, and dealing with customer service — it’s very addicting to me.
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WL Balance = work 9-5 and have 5-9 to myself WL Tradeoff = I’m going to grind out 70 hours this week for work, but I get to choose when I want to take time or myself (I.e not a 9-5)
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I have some thread ideas for SMB issues, challenges, and lessons learned — would these be helpful to share?
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Today's Topic: 1:1s with your Manager. In my (limited) years as a sales guy, I've always found 1:1s with my managers to be an invaluable tool – if used correctly. At TCS, I'm using the Vision/Traction Organizer with my CEO as the 1-1 doc.
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Historically, sales rep 1:1s tend to focus on Activities (# of cold calls, emails, etc.), pipeline review, and sales skills to develop. My thesis: if you hire a high-performing sales rep, they don't need a manager to tell them to make more calls or refine their email pitches.
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Instead, I've found it super helpful to focus on the big picture and see how I, as a rep, am helping to move the needle for the organization. Try this format out with your manager. Let me know what you think and if you have any questions below.
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