In this time of polarization, we need solutions that accept diversity leads to conflicts of values or interests between groups. @DrGOboldly RAISE is a marketing approach that acknowledges, respects, and incorporates a wide range of diverse consumer perspectives, values, and needs
Marketing now requires navigating ideological fault lines on issues from sustainability to social justice to political affiliation. @Forbes @ForbesCMO @ForbesWomen RAISE provides a compass for brands to bridge the divide. @miamiuniversity @FarmerSchoolMU forbes.com/sites/gillianoake…
Dr. Gillian Oakenfull, Director of @KickglassM @FarmerSchoolMU @miamiuniversity publishes her second article in @Forbes introducing #BioSocialIdentity to capture complex consumer identities.
Second in a series of articles in @forbes introducing #KickGlassMarketing as a marketing process for growth and social good. Introduces 5Bs of #BioSocialIdentity to capture the complex consumer identities marketers struggle to capture in the marketplace.
bit.ly/5BsBiosocialID
Dr. Gillian Oakenfull @DrGOboldly @FarmerSchoolMU @miamiuniversity makes a bold call for marketing to evolve to address the complexity of today's consumer marketplace, focusing on their intersecting identities and well-being in society as a force for good and growth.
It's time for marketing beyond superficial and performative #InclusiveMarketing to address complex consumer identities and social well-being for good & growth #CQMarketing. A Reality Check On Inclusive Marketing: Time For [R]Evolution via @forbes forbes.com/sites/gillianoake… #DEI #
Another glass ceiling shattered - congrats to the first all-female crew to referee a men's world cup match. Now when will see a female manager? #Kickglass #kickglasswomen #FIFAWorldCup
This year has seen several male professional athletes come out as the first openly gay players currently participating in their respective sports. Cheers to @JoshuaCavallo for having the courage to change attitudes in pro soccer #kickglass npr.org/2021/10/27/104961717…
There are a record number of female Fortune 500 CEOs this year, and still women only make up 8.2% of the list. #beyondreadytokickglass
Men still run everything. How do I know? I tried to live off women-run businesses for a week, and ended up with granola and stickers.
time.com/6081259/women-owned…
A new analysis from the International Labour Organization finds that there will be 13 million fewer women working this year than in 2019, while the male workforce has returned to pre-COVID levels. #kickglass #shecession bloomberg.com/news/articles/…
So far to go for equal representation. Only 8 Percent of CEOs At Fortune 500 Companies Are Female. We’re developing students at @FarmerSchoolMU @miamiuniversity that are ready to KICKGLASS for social change #kickglassleaders #kickglasswomen statista.com/chart/13995/fem…
On this #TransDayOfVisibility , @NWSL becomes the first professional sports league to adopt a policy that provides inclusion for transgender and nonbinary athletes - based on common sense that also ensures equity for cis-gender female athletes. #kickglasswomen #kicklassleaders
On this #TDOV, we want all our trans and non-binary friends and fans to know we see you, hear you and celebrate you. As a league committed to inclusion, in collaboration with @nwsl_players, experts & advocates, we've adopted a formal policy for transgender inclusion in the NWSL:
Two critically important women’s rights bills will come before the U.S. House of Representatives this week: the Violence Against Women Act (VAWA) and the Equal Rights Amendment. #kickglasswomen msmagazine.com/2021/03/15/eq… via @CarrieNBaker
5 top tips to promote diversity in your business from the world's biggest brands #kickglassleadership @ThinkwithGoogle thinkwithgoogle.com/future-o…
Tim Berners-Lee warns of the pandemic's negative impact of the digital divide. bbc.com/news/technology-5636…
“From factory floors to the boardroom, to the soccer pitch of the world’s biggest stage, women everywhere perform the same job and do not get what they deserve—equal pay for equal work." #Kickglasswomen si.com/.amp/soccer/2021/03/0…
@kickglass_M @FarmerSchoolMU got its start with a grant from M.I.A.M.I. WOMEN Giving Circle @MiamiAlum @miamiuniversity in 2018. Learn more about women-focused social change initiatives that have been funded over its three years of giving. miamialumniblog.com/2021/03/… via @miamialum
The Equality Act would enable protections within education, particularly with how teachers implement LGBTQ inclusive curriculum. amp.usatoday.com/amp/6648601…
Who won’t shut up in meetings? Men say it’s women. It’s not. Manologues,’ ‘mansplaining’ and ‘manterrupting’ are hallmarks of the conference room. washingtonpost.com/outlook/2…
Big U.S. companies are giving a more detailed picture of diversity in their ranks, with dozens of them publicly sharing gender or race breakdowns, many for the first time. wsj.com/amp/articles/big-com…
We have to address pervasive bias baked into technology. The gap widens... npr.org/2021/02/26/971506520…
Only a handful of U.S. states had Covid-19 vaccination rollout plans that took into account the disadvantages that minority populations face in the health-care system.
apple.news/At2YdRhlGRoifP_it…
The House of Representatives passed sweeping legislation prohibiting discrimination on the basis of sex, sexual orientation and gender identity, though it faces an uncertain future in the Senate. #kickglassequality for all Americans.
flip.it/GNTWou




