AI is revolutionizing how software companies build & scale. Noah Lin & I have been codifying successful strategies in the market, some of which we shared on Crunchbase last week. Given the enthusiasm and questions we received, I'm excited to share a more in depth follow-up with tactical strategies for building early GTM in an AI first world. We unpack the strategies that AI-first companies are using to redefine value and growth. AI-first products are shifting from traditional subscription models to dynamic, usage-based, or hybrid pricing. At @defyvc, we’ve identified four key ways top companies are capitalizing on this trend in their GTM strategies: 💡 Pricing & ROI: Crafting compelling ROI narratives to align with budgets and deliver clear value. 🔍 Discovery & Qualification: Sharpening sales fundamentals to identify high-potential leads early. 🤝 Consultative Selling: Guiding buyers to reimagine workflows and build long-term trust. 📈 High-Leverage POCs: Proving transformative value with tightly scoped, metrics-driven proof-of-concepts. We share specific questions to ask and actionable tactics to navigate unfamiliar spend structures and turn POCs into lasting partnerships. Link to the full article below. At Defy, we’re passionate about partnering with founders who are pushing the boundaries of GTM, pricing, or post-sales strategies in the AI-first world. If you’re innovating in this space, drop a comment or DM us—we’d love to connect! #AI #SaaS #GoToMarket #Innovation #Tech