Kim Moutsos

I’m a judge - I want to see what you’ve been working on!

I'm judging the 2023 Content Marketing Awards – and I'd love to see what you've been working on. Here's how to enter before the May 21 - Regular deadline. cmi.media/awards2023

Yes! And don't forget to repurpose longer videos into shorter ones optimized for whichever platform you plan to distribute on #CMWorld

Such a great chat with these #ContentMarketing leaders. Give it a listen. If you'd like to learn about the incredible team @amandatodo built at @ClevelandClinic, start here: contentmarketinginstitute.co…

Learn from @BrandLoveLLC today!

@MoninaW wrote this thoughtful piece today. Worth a read, a share, and an action (or several). How to Help the Asian American Community Right Now contentmarketingworld.com/ho…

This episode actually made me – a committed reader – say the movie is better than the book. 🎬 with @Robert_Rose and guest @ALeeJudge

A7. Answer this question! Input from the #CMWorld community really helps guide what we do. Also, the best tool for anything is to ask why. If you’re doing something that matters, you’ll find the courage you need. #CMWorld

A6 I loved the @sydnicraighart talk. Awareness is one important step. Keep track of the people you’re talking to and inviting into your content. Look at the list. Are they all similar (roles, ages, race, etc.). If so, you’re missing important perspectives. #CMWorld

A5. I think @luvvie herself gave us a great answer. Use a decision-making matrix about the truth you’re telling. She suggested: Do I mean it? Can I defend it? Can I say it thoughtfully or with love? #CMWorld

A2. b. He also said: "As content marketers we absolutely must aspire to greatness.” Be willing to do a reality check – are we aspiring to greatness (and how close are we getting?) #CMWorld

A2. a. Encourage people to question! Why are we doing this? What impact is it having? Then, be willing to hear alternative approaches to meeting your goals. #CMWorld

A3. So many! When it comes to brands leading w/ action, @benandjerrys is always a leader. @jaycurley talked with me about the incredible work they do here: contentmarketinginstitute.co… #CMWorld

A1. Aside from virtual everything, including #CMWorld? More true empathy. It's dinged as a buzzword, but the best marketers are focused on figuring out what their audiences need to cope with 2020 – and how to really form the connections we often say are the goal.

Hi #CMWorld chatters. Looking forward to this! Tops on my bucket list – visiting New Zealand, close second Chile and Argentina (anyone watching Long Way Up?) gph.is/13H2xBz

Love the creative 💡 from Yeti – drive-in movies, "streaming" streams, more good stuff. .@YETICoolers introduced Yeti+, a “streaming” service – soothing videos of streams! @LisaBeets via @CMIContent. #WeeklyWrap #Examples contentmarketinginstitute.co…

Great advice from the 🔥lineup of #CMWorld 2020 speakers. Not signed up yet? I've got a great discount code – LMK if you want it. Organizations will scrutinize every dollar spent on #ContentMarketing in 2021. @CMIContent. contentmarketinginstitute.co…

Same. Also his story about Gilda Radner asking him if he could write for parakeets ... not something you get asked every day. Love this. #ContentTECH

Be an ally – to your audience AND your coworkers says @WendyRMA at #ContentTECH: –Do your research –Retrain your AI against hidden bias –See something/say something to make sure people are heard and represented This keynote rocks.