@LisaBeets

Research Director, Content Marketing Institute @CMIContent #CMWorld #ContentTECH @InformaConnect

 Cleveland, OH
contentmarketinginstitute.com/research
Joined February 2010
  • Tweets1.6K
  • Following1.9K
  • Followers1.7K
33Media
Lisa Murton Beets retweeted
North Olmsted Eagles@NOEagles21 Jan 2024
Congratulations to the boys and girls bowling teams who both claimed the Great Lakes Conference Championship today!
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Lisa Murton Beets retweeted
TopRank Marketing B2B@toprank7 Nov 2023
Our highly-anticipated 2023 B2B #InfluencerMarketingReport is live! 💥39 pages filled with key ✔️ survey insights, 📊 case studies, expert predictions + 25 top influencer marketers to follow. Be among the first to get your free copy here: ➡ tprk.us/3QJbBnH #ElevateB2B
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New CMI research explores how marketers are using video – and what they need to achieve better results. contentmarketinginstitute.co…

Why Most Video Content Fails To Reach Its Full Potential [New Research]

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need...

contentmarketinginstitute.com
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B2B marketers reveal their most common challenges, what they’re really using AI to do, where they'll spend their budget, and more. Find the answers in CMI's latest research report. contentmarketinginstitute.co…
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Robert Rose's new book on content marketing strategy launches next week! @Robert_Rose via @CMIContent. contentmarketinginstitute.co…

The Inside Scoop on Content Marketing Strategy (the Book and the Practice)

A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)

contentmarketinginstitute.com
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Publishing #content that meets a user’s intent is the ultimate measure of quality to help it rise to the top, says @StrategySavvy via @CMIContent. contentmarketinginstitute.co…

5 Content Discovery Trends To Inform Your Marketing Strategy

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

contentmarketinginstitute.com
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🔊 EP 422: buff.ly/46hK7uf The Content Marketing World 2023 #conference is next week in D.C.! @gregkihlstrom talks with Lisa Murton Beets of @CMIContent about the future of work in #contentmarketing and how #AI is affecting us all. #contentstrategy
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📢 Did you know: #CMWorld will be co-located with the @MADS_Marketing conference. If you have colleagues who lead the charge on marketing insights, analytics, and data science, invite them to join you in Washington, D.C. ✅ Register: ttps://cmi.media/2xyk
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Conduct a gap analysis to identify where #genAI tools can make teams more efficient or expand their capabilities, says @Robert_Rose via @CMIContent. contentmarketinginstitute.co…
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There's still time to register for this week's free webinar! Can't attend? Sign up to have a recording sent to you. #CMWorld ⚡️ Register: cmi.media/trg3
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contentmarketinginstitute.co…
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New research launched today! contentmarketinginstitute.co…

2026 Marketing Career Outlook: AI’s Surprising Impact [Research]

AI disruption has hit marketing careers with rising layoffs, longer job hunts, and shifting roles. Explore salaries and opportunities in CMI’s 2026 report.

contentmarketinginstitute.com
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Why Learning GA4 Is So Hard – And What To Do About It contentmarketinginstitute.co…
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Update Your SEO Strategy for the AI Era | Content Marketing Institute contentmarketinginstitute.co…
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23+ Content Marketing Skills You Need for Today and the Next Five Years - contentmarketinginstitute.co…
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📢 Join us June 20 – 22, 2023 for #ContentTECH Summit! This year’s free virtual event is packed with 12 learning sessions. 🗣 Check out our speakers. 🖥 Learn about their sessions. ✏️ Sign up for 🆓: cmi.media/qbiy
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Research Series | 2023 CMI Manufacturing Content Marketing Report trewmarketing.com/podcast/11…

Research Series | 2023 CMI Manufacturing Content Marketing Report

TREW Marketing CEO and Content Marketing Institute Director discuss research insights on manufacturing marketing, including the most effective channels.

trewmarketing.com
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The 2023 Content Marketing Awards 60+ categories recognize all aspects of content marketing. As a judge, I look forward to recognizing the people responsible for innovating our industry. Here's how to enter before the May 21 - Regular deadline. cmi.media/awards2023
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Do #B2B marketers even care about their company’s products and topics, asks @Robert_Rose via @CMIContent? contentmarketinginstitute.co…
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Lisa Murton Beets retweeted
Piper Publishing
@PiperPublish4 May 2023
Content creators operate full-time businesses with an average of just 4K followers across all channels via new #CreatorEconomy survey: 2023 Content Entrepreneur Benchmark Research. #CreatorExpo thetilt.com/industry-news/cr…

Creator Economy Research 2023 Building a Content-First Business

Joe Pulizzi breaks down The Tilt's 2023 creator economy research. Learn about creator tactics, timelines, audience metrics, and more.

thetilt.com
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