Brand strategist & B2B marketing maverick fueled by passion, optimism & results (plus a cold brew or two)!

Detroit, MI
Joined October 2011
Podcasters Reportedly Have More Influence on Listeners Than… Influencers. 75% of weekly podcast listeners say podcast hosts wield more influence than purely social media influencers, survey shows: tprk.us/3JgqklX by @marketingcharts
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Want to drive big-time results for your B2B brand? Tap into the power of small online communities! Learn how in our latest blog post. tprk.us/3CdhAcr #B2Bmarketing #onlinecommunities
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Your #ElevateB2B marketing industry news for this week 🔎 explores: 📈 Rising B2B #SaaS Investments ✔️ Top #AI Content Types 📊 #B2B Buyer Study ❌ #YouTube Retiring Stories Our @lanerellis has these & 10+ more, PLUS Gen Z insight from @MarkBealPR: ➡ tprk.us/3WN5H6D
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2023 Started Off with Improved Podcast Ad Performance. Podcast advertising saw a 1.2% increase in average conversion rates during the first quarter of 2023, report shows: tprk.us/3qli65t by @marketingcharts
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How can #B2B marketers make real 🤝 connections & tell brand stories that tap into the importance 💫 of being human in the age of #AI? Our own @ArbenAngstrom shares #B2BIgniteUSA insight from @areyoumemorable, @mdeziel, @crestodina, & @BrennerMichael: ➡ tprk.us/3N236SN
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Your #ElevateB2B marketing industry news explores: 🎯 Most Valuable B2B Brands 📲 Optimized B2B Customer Marketing ⚙️ #Google's AI Tools ✔️ #LinkedIn Updates Saves Navigator @lanerellis has each & 10+ more + insight from Jordan Koene of @PrevisibleSEO:➡tprk.us/3IFpAX6
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Happy dancing all around! We are thrilled to unveil our website 💫 refresh today! The look & tone represent our dedication to delivering innovative content experiences that create brand 🚀 lift, visibility, credibility, & 🤝 engagement for #B2B brands. ➡ tprk.us/3MSJyAr
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Exciting news! After 20+ years, TopRank Marketing has a fresh 💫 new look to reflect our continued commitment to 🚀 elevating the world of B2B marketing. Check out @KB_Drake sharing more on the all-new blog today!➡ tprk.us/3ID9Gwt #ElevateB2B #B2BMarketing #BrandRefresh
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Working with a #B2BInfluencerMarketing agency can get great 🎯 results with less effort. From budgeting to internal expert 🔎 identification and more, our own @NiteWrites shares what ✔️ to do before your first meeting: ➡ tprk.us/3OrFR5S #B2BMarketing #ElevateB2B
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Spring has 🌿 sprung for #B2BContentMarketing in 2023. Savvy marketers are thinking ahead & planning big, bold new initiatives like these to set their content apart. From hybridizing 💥 for diversity to pruning with search intent, @Shiitakeharry digs in:➡ tprk.us/3zpKftx
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Leading B2B brands are already unlocking 🔓 the true value of intent-qualified 🔎 organic traffic, as it becomes more essential 🎯 than ever. Learn how you can too with our new free guide, Marketing with Intent: The Future of SEO & B2B Search Traffic: ➡ tprk.us/42ggf0r
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Leading #B2B brands are already unlocking the true 🎯 value of intent-qualified 🔎 organic traffic. Learn how you can too with our new free guide, Marketing with Intent: The Future of #SEO & B2B Search Traffic. Our own @NickNelsonMN shares it all here: ➡ tprk.us/3J3fXB5
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Katelyn Drake retweeted
The problem is not that bots will take our content marketing jobs, it’s that most of the content humans create isn’t distinguishable from bot content. That’s not a bot problem, that’s a human problem. @jaybaer #b2bmx
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Katelyn Drake retweeted
Effective B2B marketing messaging is dependent on identifying a position that is credible to your customers and defensible against your competition. @allenweiss MarketingProfs #b2bmx
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Katelyn Drake retweeted
How do you determine your B2B marketing idea is truly creative and impactful? Look at it's originality value and it's difference in ideas to: - The competition - The industry - What any B2B brand has used - What any brand has used before #b2bmx
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How can B2B marketers crack 🔏 the code of combining account-based marketing & intent data? At #B2BMX @JASteinertCRM of @TechTarget & Dan Cafiero of @Seagate dug in, & our @KB_Drake shares their 🎯 top #ABM & intent take-aways: ➡ tprk.us/3mjTXKI #B2BMarketing #LiveBlog
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Some awesome takeaways from @Luxythu's session all about how @Cisco enables channel partners to win #SMB customers. #B2BMX #KeynoteInks @Quarry @KingmanInk
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Katelyn Drake retweeted
SMBs are a huge opportunity for Cisco but brand perception had to be shifted. How? Cisco VP @Luxythu says by speaking the language of SMB: simple, relevant & transactional. #b2bmx
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Katelyn Drake retweeted
Who do B2B marketers need to influence across the sales journey? - End users and influencers - Decision makers - Friendly due diligence team Jeff Marcoux #b2bmx
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The Top Marketing Channels, And How They’ll Change in 2023 [+Data], featuring key B2B influencer marketing data from our 59-page 2022 #B2BInfluencerMarketing Research Report: ➡ tprk.us/3FzfXbC by @BigRedDawg16 for @HubSpot
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