A thought (or two) on the .si and .ai market: A beach house on the sand in Malibu is dope… until you wake up and it’s been swept out to sea... .si was never the next big trend. It’s the needle that just popped the .ai bubble and sent everyone sprinting back to .com. Uncertainty is way more dangerous than bad news in any market! You can run pretty far off a cliff… until you look down. Anguila is one thing...a small Caribbean island whose core business is tourism. Selling .ai domains is now a beloved export! Slovenia is a whole other bail of wax! This is an industrial European nation and those local businesses are going to revolt against all these foreigners speculating on (or even using) their domain names! Local businesses can no longer get a good domain in their country code. The registry is non-commercial, it's academic & administrative! This will have blow back and rules will change. Mark my words... Now picture every European AI startup right now: Slovenia = EU = support them? But it’s growing because of a Trump mandate = must boycott? Right? Meanwhile your only real capital sources and customers are American....so...? What a conundrum! Just one of them. One solution is get on .COM and stop playing the game. Neutral ground. Strong ground. Permanent ground. Some companies will still brand on .ai or .si. Of course. Most, however, just relearned the lesson they learn once a decade: .COM is bedrock. Everything else is wet sand in Malibu...sexy as hell until your sea view drowns you.

Eventually everyone either upgrades to their .com domain or they die. Sooner or later one of those two outcomes is inevitable…