Dad-mode on high đź’Ż CEO @ https://xitter.cf/t.co/bJ1czhDBcX
NY
Joined September 2008
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John Timmerman retweeted
There isn’t a performance marketing agency in Italy, France, Germany, or the UK that would crack the top 100 in the US.
Luxury brands have done worse as performance marketing has mattered more over the last 5-10 years and they almost always work with European agencies.
Luxury brands are killing themselves with cultural nepotism, hiring bad, local partners. The bar in the space is so low.
LVMH operates somewhat like a private equity corporate raider
They acquire companies to then 10x their prices while cutting their costs 10x to make a 100x return
They did so to Rimowa, Tiffany's, Loro Piana, Loewe, Sephora and many more companies
But then it's not luxury anymore, it's just selling cheap stuff for very high prices
It works for a little while but then customers and investors start noticing what you're doing and the game's up!
John Timmerman retweeted
$6.2 billion on Black Friday, up 25% from last year (22% on a constant currency basis). A new record for @Shopify merchants.
Peak: $5.1 million in sales per minute at 12:01 PM EST.
Black Friday isn’t local anymore. It’s global. And it belongs to the entrepreneurs building on Shopify.
John Timmerman retweeted
Better tracking doesn’t fix a broken funnel. It just shows the cracks faster.
Join our free webinar CAC: Profit on Day One, or Don’t Scale and learn how to stress test your CAC, AOV, and margins.
👉 app.livestorm.co/good-monste…
#GoodMonster #DTCbrands #Webinar #EcommerceGrowth
John Timmerman retweeted
Same CAC. Same AOV. Different margins.
30% = scaling losses.
50% = scaling profit.
Not ROAS. Survival runway.
👉 thegoodmonster.com
John Timmerman retweeted
CAC isn’t a marketing metric.
It’s a survival metric.
$40 CAC, $60 AOV, 50% margin = –$10 on day one.
If retention’s weak, you’re scaling losses.
⚡ Fix your CAC math → thegoodmonster.com
#GrowthMarketing
John Timmerman retweeted
Most brands brag about ROAS.
Smart ones track N-CAC — new customer acquisition cost.
That’s what actually scales brands like Grüns.
Meta → Landing Page → Shopify.
đź”— thegoodmonster.com
#DTCGrowth #Ecommerce #NCAC #GoodMonster
John Timmerman retweeted
ROAS looks great on paper — until your profit disappears.
Smart brands track margin, MER, and payback — the real survival metrics.
#GoodMonster #GrowthMarketing #EcommerceGrowth #DTCbrands #MarketingStrategy #PaidMedia #BrandBuilding #Shopify
John Timmerman retweeted
Most brands chase ROAS and miss the real multiplier.Your “break-even” ad could be your most profitable one when retention, email, and SMS turn $1 into $5.
See how: thegoodmonster.com/#GoodMons… #DTCGrowth
John Timmerman retweeted
Job Alert.
Jones Road is hiring a VP of Marketing.
Come work with me and help build JRB into a billion dollar brand.
The role is more integrated/ brand focused but you should still get and care about performance.
Looking for someone strong in:
- Go To Market
- All things creator/ influencer
- Partnerships
Any likes and reposts are appreciated. If you know anyone please send them my way.
Does not need beauty experience but consumer brand startup is preferred.
Will post link in comment. Or DM me.
John Timmerman retweeted
5 years old - Mom, I love you.
12 years old - Mom, I can't stand you.
16 years old - My mother is very annoying.
18 years old - I'm leaving this house.
25 years old - Mom, you were right.
30 years old - I want to go to my mom's house.
50 years old - I don't want to lose my mother.
70 years old - I would give up everything to have my mom here with me.
You only have one mom. Take care of her while she's still alive.
John Timmerman retweeted
It’s always better to be lucky than good.
Because even good people get unlucky.
John Timmerman retweeted
Hey @JDVance
Please dont let a million, small, rural businesses die because of these tariffs.
This is a real founder, who would love to bring manufacturing back to the US
He has a 200k tariff bill.
Why not offer him a deferral?
He has 12 months to invest $200,000 in domestic infrastructure, or he gives the gov the money.
We turn this found tariff revenue into a manufacturing boom.
Right now, he is staring down raising prices, firing staff, and going bankrupt.
Lets turn tariffs into a machine shop boom.
John Timmerman retweeted
"To fund his golfing ambitions, McIlroy's parents took on extra jobs. Gerry worked 100 hours a week; he cleaned toilets and showers at a local sports club in the mornings, served as a bartender at Holywood Golf Club from 12 to 6 pm, then returned to the sports club to work behind the bar in the evenings. Rosie looked after Rory during the day, and worked night shifts packaging rolls of tape at a 3M factory in Bangor, County Down. Due to their conflicting schedules, McIlroy's parents rarely saw each other during this period. Gerry later said: "I had no idea what else to do. I’m a working-class man. We wanted to give our only child a chance."
After finding success as a professional golfer, McIlroy bought his parents a house in 2009, and stated: "I’ll never be able to repay Mum and Dad for what they did, but at least they know they’ll never have to work another day. I’ll do whatever it takes to look after them."
John Timmerman retweeted
Content calendars are overrated.
They lock you into rigid plans and kill agility.
Social media is real-time—use calendars as loose frameworks, not hard rules.
Agile wins.
John Timmerman retweeted
Big wins come from risks.
SMASHD smashed cans.
Mid-Day Squares aired their messiness.
Underbrush Gum uncovered ugly truths.
Stop overthinking and start testing bold ideas.
Action > perfection.
