What a fun day for @SpectrumScience! We played games, won prizes and celebrated each other in style. Everyone in this special agency contributes to its beautiful culture. I am grateful to be a part of it.
This week I joined the strategic platform known as @SpectrumScience after contracting all summer with the team. The best possible scenario for everyone, after a few months I realized how amazing the people, work and clients really are. Beyond excited for what is next.
Hardly a day goes by where I don't mention the benefits of influencers in #pharma #marketing. From DOL / P2P to patient / caregiver, so many great uses cases. I'm particularly fond of awareness-stage activities and DSA with authentic approaches.
mmm-online.com/news/why-crea…
Rare to Ready recap, a panel discussion from @CHIWomenInBio featuring Xentria Pharma and moderated by Izzy Tyszler. Enjoyed the pre-commercial discussion for #RareDisease entrepreneurs.
Enjoyed my day in The Mart for the @matterhealth Advancing Brain Health Innovation Summit yesterday, featuring Citizen Health, @md_machine, Cami Health, @steadiwear and Saventic.
Joe Doyle retweeted
Susan Westwater, CEO and Co-Founder of Pragmatic Digital, knows how to turn emerging tech into meaningful marketing outcomes—and has been doing it for over 20 years.
At the AI for B2B Marketers Summit on June 5, she’ll cut through the hype to show how B2B marketers can use AI to build stronger customer connections and drive sustainable, long-term growth.
If you’re ready to move beyond the buzz, this session is for you.
hubs.li/Q03n8TCq0
Spending the day at the @MATTERhealth Advancing Brain Health Innovation Summit, sponsored by @LundbeckUS US Charitable Fund.
Strong keynote start with Nasha Fitter of @Foxg1Research and @CitizenHealthio.
I see an opportunity for mental health professionals to provide health information that is vetted and not harmful to people in a modern medium. abcnews.go.com/GMA/Wellness/…
Have been incredibly negligent in tweeting from #SXSW25. All my activity, well most of it, is archived on my company's instagram, in the SXSW25 highlights: instagram.com/golin.health/
Bike commuting to and from The Merchandise Mart. At the last census, I noted that 1.5% of people in Chicago commute by bike.
A day in the life of a comms executive at The Mart. Quality beverages, good food and friends, and an expert panel on AI in Journalism and Brand Storytelling at @GolinGlobal
Love it. Lots of sleep devices in the mix.
Explore the #DigitalHealth category honorees of the #CES2025 @CES Innovation Awards
digital.health/cesinnovation…
Interesting correlation. Confidence developed through sporting activities is likely key. I was just talking about this with another dad who’s getting his daughter into karate (her sporting choice) to help with her personal social confidence.
Dig this creative testing quiz. I got it right, but I’m also a former creative director.
Which format won? Left or right image placement? guessthetest.com/test/which-…
Evaluating influencers and ensuring they are politically neutral (and remain so through your engagement) is important to my #pharma clients, no matter what your political views are.
thecut.com/article/influence…
Gotta admit, this podcast and the idea of the autonomous agency of the future has me a bit shook.
podcasts.apple.com/us/podcas…
I love this social case study that my workmate Meredith circulated. Amazing work by @nypl.
Memes work. Earlier this year, @nypl launched a meme campaign to get library funding restored. It was a success, with people attributing the restoration of over $58M to the social team's strategy. I chatted with NYPL’s social manager about it, here’s what I learned:
ALT Image of Lisa Simpson presenting. On the presentation screen it says "Restore NYC library budgets so NYPL can stop making memes about it."
