
CEO @ Coco AI (WhatsApp marketing for Shopify) | Weekly newsletter: Let's Buy a Biz! | Building and buying e-commerce brands | Host @LetsBuyABiz
Brooklyn, NY
Joined July 2014
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$15/mo for @WisprFlow is criminal.
When Siri should do the same thing for free.
@Apple ($4.9T) acquire Wisper flow + @instinct for 1% or market cap.
Make Siri Usable Again.
Voice will unlock AI for 5B people.
Siri should be the door for all Apple customers.
Agentic Procurement will be $15T by '28.
BigCommerce built 80% of the features
But will be taken private and stripped for parts first.
SAP would pay $1B for this. It's going for $258m.
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BigCommerce ($CMRC): $342M revenue. $258M market cap.
It's trading below its own ARR.
Inside this "dying" company: 80% of the stack for a $15T agentic procurement market.
This week's LBAB breaks down the 3-move turnaround 👇
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5 posts from DTC Twitter this week that every brand operator needs to see.
1/ Bill's "TikTok/Reels are weapons-grade dopamine hijacks that will break your brain over time" is the perfect description.
xitter.cf/BillDA/status/20223096…
TikTok/Reels are weapons-grade dopamine hijacks that will break your brain over time
I say this as someone who’s spent $10M+ on ads
There is a formula and everyone is just running it
5/ Davie's debate on what a talent moat means in the age of AI.
xitter.cf/daviefogarty/status/20…
I have a friend who runs a very successful company and he said “Davie, I don’t care about hiring for talent anymore, I’m just hiring AI people”
He thinks that with AI, talent isn't the true moat anymore.
I am not totally sure I agree, but he could be right.
By the end of 2027, a $20M ecom brand built from scratch could realistically have zero employees.
Look at Openclaw. Literal proof of concept.
Nobody's going to be manually structuring campaigns because it's going to be an interface where you approve creative angles, formats, and the AI executes.
For customer service, you'll spend 30 minutes approving high-risk tickets the AI flagged and that's it.
Influencer outreach will just be an agent that contacts 20 creators, sends proposals, and handles responses. You will just approve.
A $100M company might just need one CMO, COO, CTO who can handle what used to take an entire team.
This sounds like doom but there’s actually opportunity in there too.
The founders who build from a foundational AI level now (custom interactive systems, not just N8N automations) will have a structural cost advantage that's impossible to compete with.
Talent is still the moat, because it's the talent that is going to create the edge within these tools.
There will be new roles we can't even predict.
You just need to build from the foundation up and be prepared for whatever comes your way.
This will go down as @Google's greatest miss in history.
Now @OpenAI has a legit B2B use case.
Gsuite will become the infra everyone runs agents on. But won't be the agent.
I'm joining @OpenAI to bring agents to everyone. @OpenClaw is becoming a foundation: open, independent, and just getting started.🦞
steipete.me/posts/2026/openc…
The Affordable DTC Brand got slaughtered in 2025.
The CAC + COGS + Fulfillment math doesn't math.
10 yrs ago, affordable luxury was the DTC play.
MVMT Watches, Pura Vida, Casper.
Non-premium biz gets crushed.
Luxury/Premium brands are the only ones crushing it.
7k+ Shopify stores that do $10m+/yr. The Breakdown:
1) US: 82%
2) UK: 5%
3) India: 3%
4) Canada: 2%
5) Australia: 2%
Germany, France, Italy, Hong Kong + the Netherlands all trail @ 1% each.
The US is still the only real Shopify market.
Source: Storeleads
HexClad Cookware WTF is going on with this cart design?
2 no-brainer improvements that'll take 30 mins:
1) Progress bar at the top. 2 milestones to spending more
2) Clean up the In cart upsells
There's about 10 more things that'll add 8-figs/yr in lost sales.
I'm excited to see what Klaviyo does with WhatsApp.
But it will fail.
Klaviyo's entire value prop is maximum marketer control.
- Every data point.
- Every segment.
- Every send rule.
Meta's approach: Meta take the wheel
- More AI
- More automation
- Less marketer control




