Scaling apps with UGC & organic social @launchpoint NYC creator with 80k+ following on IG and TikTok 1:1 call https://xitter.cf/t.co/xE9cCDsBMm
New York City
Joined December 2024
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It’s so amazing watching boomer CMOs discover UGC.
Some of the biggest advertisers in the world have spent decades pouring money into abysmally low-converting marketing channels, ask them to defend their current spend and their answer is always “it’s how we’ve always done it.”
Then they finally give UGC a shot and obtain sub CPMs like they've never seen, with conversions way above their previous benchmarks.
Trust young marketers. It's a new world out there.
Jake Clay retweeted
AI UGC is a divisive topic in the UGC community. Many people hate it.
We are fully embracing it at @launchpoint .
We are partnering with @higgsfield on a $1M prize pool for creators to create converting AI content for brands.
The future will have much more AI content. Human and AI content will live side by side.
The future is (almost) here.
Higgsfield stealth launched AI influencer accounts and racked up over 40 million views.
Now they’re offering a million dollars to anyone who does the same.
Launchpoint and Higgsfield are breaking the internet. The future of socials is coming.
If you’re in consumer and you’re not hiring UGC creators like crazy you’re NGMI
Look at any consumer company hyper scaling right now and it’s all the same playbook
The Higgsfield team is absolutely incredible to work with, some of the brightest marketing minds around
If you're scaling a consumer company and want to chat reach out - the best work with @launchpoint
Today, 18 months after launch, our annualized revenue crossed $1 billion.
The platform now powers organizations across the Fortune 500. Enterprise adoption has grown 10x since June.
More than 30 million people worldwide now use Higgsfield.
Thank you to the creators and teams building with us.
We really are cooking at @launchpoint
If you're marketing a consumer app and not running large scale UGC you're NGMI
Fomo is starting to look a lot like an early Robinhood.
the numbers are INSANE:
> 2.5M+ users
> $500M in ARR 😳
> $7.7B monthly trading volume
> a recent $75M Series B
a huge part of that growth has come from how well they’ve executed their creator program.
they’ve very likely deployed well over $10M into creator spend at this point.
open X, TikTok, or Instagram and the @fomo app is all over your feed.
what'd be really interesting to see is if they eventually expand beyond trading and start layering in more fintech products like Robinhood did:
> Fomo Visa Cards
> virtual accounts
> yield / savings
trading at the core, with an entire fintech product line built around it.
all around brilliant execution by their team.
If you're in NYC and not meeting other founders and growth leaders regularly why are you paying for your rent?
Gathering the best
nyc has the coolest consumer founders
thanks for a great night and y'all are the best cohosts @JakeClayChain @Tristanrhee3
Last night, we brought together a group of founders and growth leaders in NYC for dinner.
The goal was to get some of the smartest people building and growing consumer companies around one table to share what’s actually working.
Thanks to everyone who joined us. This definitely won’t be the last one.
If you’re a founder or growth leader building something interesting in consumer, I’d love to have you at the next one.
Nothing better than the feeling of a room full of amazing consumer growth leaders
@launchpoint @koahlabs
