storyteller for crypto’s best brands & founders. socials @dinariglobal, vc @shl capital. prev: head of social @hypepartners @beincrypto @fortyiq
London | Dubai
Joined March 2021
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I've ran socials for 40+ top projects in the last 6 years. Want to be a good web3 social media manager?
You MUST do the following:
- Understand the project you're writing about, to the T. In crypto this means you have to be terminally online and always onchain. Use the product, read the docs, ask the team questions and look under the hood.
- Research the ecosystem the project is in (you can use @_kaitoai and some other tools for this). See who the biggest projects are, the biggest KOLs, the notorious reply guys etc. People can smell outsiders from a mile away, it's obvious. It's also a good way to get topics ideas, best performing content, latest controversies and culture
- Before writing a single tweet, work on the strategy which includes the goals, OKRs, desired audience, narratives, TOV, approach and processes. Get all the key stakeholders involved but don't bloat the process.
- Set up an approach to social listening, you need to capture mindshare and attention. You also need to tailor your content to real world events, this part is so crucial. Keyword + topic based listening and scrolling the timeline. You need to be on the pulse every single day, like I said terminally online. Things talked about yesterday might not be relevant today.
- Plan evergreen content in advance, get it out of the way. Your focus day in day out should be to spot opportunities, get involved in conversations and engage with your community (current & potential). There's a 100 different tools that are good for hosting content calendars, doesn't matter which one, just use them. I don't personally like scheduling tweets (because I don't know what could be posted adhoc that day), but you can do so as well.
- Analytics are your friend, but don't live by them. Track them and measure them, see patterns and acknowledge them. But remember, the X algorithm is not all that straightforward, there's 100 different variables and sometimes its just that random tweet that pops off. You can optimise for everything but your content can still go unseen. Regardless, create reports both for yourself and for your team every week. Short, concise and sweet.
- Your job as a social media manager isn't just writing content and engaging with the community. Distribution matters. You need to be creative, think of memes, fun campaigns to do, partnership/BD opportunities and other out of the box ideas. Posting amazing content is great, but you NEED reach and you need be optimising for that. Growth and social go hand in hand
- Document EVERYTHING. Tweets you see while scrolling randomly, trends in the web2 space that catch your eye. A funny ad you see while watching YT/TikTok. An idea that you come across while watching a TV show. As a social media manager, you need to avoid brain fog, and for that you need to a consumer too. Some of the best tweets/posts I've written or developed have come from random non-web3 things I've seen. Jot anything interesting you see and write it in your notes.
- Be the internal social mascot for your team. When you join as an SMM, you need to be getting EVERYONE on your team to have active social profiles, especially founders. Give them your playbook, help them write content and teach them the ways. The most successful projects on here have active teams posting every single day from their personal accounts. Advocate for this internally.
- Never work in silos. As the social media manager, you need to be chatting regularly with the founders, devs, product, BD, community managers, creatives, devrels, content, PR, legal and everyone else. You are the end of the funnel and need to work across all functions to effectively manage socials. It's a combined effort, get everyone on board, communicate as much as you can async and through written means so everyone has visibility.
- The early bird catches the worm. Being early on socials is rewarded so heavily. Whether it's a killer reply to a tweet made 2 minutes ago (which is about to get a 100K impression) or some hot news that just broke. By being early, you ensure you capture the largest scale of attention, as you entered in early. Replying to a tweet that's 10 hours old vs replyig when it's 10 min old could make the difference of 100x in reach. Same goes for participating in trends, analysing news and adding your thoughts on major events.
That's all for now, while I was writing this I noted down 10+ other things worth mentioning, so saving those for another time
Hope this helps 🤝
This is massive. 724 tokenized stocks now available to US investors, and industry first. With real economic rights that come with traditional stock ownership.
Thrilled to be working alongside this stellar team @_KaylaGill, @annabelleacta and the rest 🤝
The algorithms want your mind pre-chewed and fast
This is what it looks like to refuse, to love the shaping for its own sake, to write your intent onto the world and mean it.
I grew up writing fiction stories as a child. For the past 7+ years I've written almost entirely for crypto brands and founders. Most weeks I forget what it means to just write.
But reading this, I definitely remembered
Few understand how crucial tokenised equities will be for the global financial system and Dinari’s dShares model is the key standout with real shareholder rights
Stocks haven't changed in 400 years.
The first stock exchange opened in Amsterdam in 1611. Shares of the Dutch East India Company traded in a courtyard, hand to hand, on paper. Anyone could participate, which was the radical part. The instrument itself, the share, was just a claim on a company's future, recorded somewhere and transferable to someone else.
Four hundred years later, we have computers and satellites and global capital flows that move in milliseconds. The plumbing is unrecognizable. The instrument is identical.
You can still only do three things with a traditional stock. You can buy it. You can hold it. You can sell it. That is the entire repertoire of an asset class worth $72 trillion in the United States alone.
Every improvement in modern markets has been an upgrade to the infrastructure, not to what a stock actually is. Faster settlement. Lower fees. Better apps. None of it changes the shape of ownership. A share sits in your account until you decide to part with it. That is the limit of what your stocks can do for you.
Crypto showed what programmable assets look like. Things you can lend. Things you can use as collateral. Things you can swap for other things, instantly, at any hour of the day. The catch is that most tokenized equities give you exposure, not ownership. A price feed wrapped in a token, not the company underneath it. No dividends. No votes. No claim on the securities underneath.
dShares™ by Dinari are different. When you buy a dShare™, Dinari acquires the underlying security in a custodial brokerage account, securing the rights you'd expect from any stock: cash dividends, stock splits, proxy votes, and a protected claim to the backing securities. The SEC has described this model in its own guidance.
dShares™ are stocks. The difference is what those stocks can now do.
- Send them to a friend
- Borrow against them
- Swap one stock for another in a single transaction
- Trade at midnight on a Sunday
- Hold them from 85+ countries
The instrument is the same one Amsterdam invented in 1611. What's finally changing, four centuries later, is what you can do with it.
Do more with your stocks.
AJ retweeted
Crypto is a legit and indeed inevitable technology. Usually such things are net positive.
Spent the weekend building a 'knowledge LLM' as @karpathy described
Notes, bookmarks, PDFs, docs, messages and thousands of files ingested into an interlinked Obsidian wiki using an LLM agent. I still have waaay more to add
Total gamechanger, would recommend everyone do this
Wow, this tweet went very viral!
I wanted share a possibly slightly improved version of the tweet in an "idea file". The idea of the idea file is that in this era of LLM agents, there is less of a point/need of sharing the specific code/app, you just share the idea, then the other person's agent customizes & builds it for your specific needs.
So here's the idea in a gist format: gist.github.com/karpathy/442…
You can give this to your agent and it can build you your own LLM wiki and guide you on how to use it etc. It's intentionally kept a little bit abstract/vague because there are so many directions to take this in. And ofc, people can adjust the idea or contribute their own in the Discussion which is cool.
Personal branding building will be one of the highest leverage activities you can undertake
Its also one of the hardest things to do well, you need high volume, high response rates to real events, try different formats, find different niches, good level of “insider drop” rates
it's becoming very clear that majority of consumer spending will increasingly flow through ai mediated discovery.
the brands that figure out how to get mentioned, cited, and recommended by ai models will have a massive opp to own the next decade of growth. keep in mind that ai search traffic converts at nearly ~5x more valuable per visit (and this is only going to go up imo).
There's a ~90% zero click rate inside google's ai mode which means the product is just far far superior and serves the needs of users better
aeo is in many ways what seo was in 2002, a land grab that most brands don't realise has already started.
the winners will be those that figure out how to become part of the model's recommended world, not just the web's indexed world.
Today, @profound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @spc.
When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading:
1. Every company will care deeply about how AI talks about their brand.
2. Every marketer will use AI Agents to do their best work, faster.
Those beliefs are becoming reality faster than we imagined.
Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO.
To double down on that momentum, we’re taking two big swings:
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution.
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing.
Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.
also funny that @bydylanlamb and i were literally just discussing the scaffolding around this yesterday
fully automated roles are coming sooner than everyone thinks
you don't want to be building your life around a linear assumption in an increasingly exponential world
if this curve holds, and statistically it has held through every model generation so far, then it's over lmao
Lots of doomer talk on failed use cases and applications in crypto.
It's pretty that we've outperformed spectacularly as in industry in domains such as financial infrastructure for payments, settlements and tokenisation. Onchain volumes on spot + perps + predictions are staggering. The clear use case was always money and markets. Digital, composable, sovereign, resilient money.
Infra is a lot better than previous cycles, market structures are working, institutional capital is being deployed, real grounds are being made on the non-speculative front.
As many would say, higher. So much higher
Even if the content output might be similar, writing straight from your thinking/brain is ideal
Makes a massive difference with each future iterative content piece you make for yourself or your brand (if you’re a marketer). Self generated thoughts are more retrievable and recollectable, based on the neurological pathways created.
Overall this results in all your future thinking easier and content more nuanced.
This kind of intrinsic thinking and infused originality is what matters in the long run in terms of copy generated (even more so for a personal brand).
TLDR; it’s probably worth writing content from scratch in the long run
Era of zero doubt is here?
Trust and verification will be one of the biggest requirements in the future of internet, especially as AI accelerates. There is a need for universal verification layer that can verify proofs at scale without any tradeoffs.
@ZKVProtocol just launched on mainnet and VFY is live as well.
zkVerify turns ZKPs from niche tools into universally usable infra that can make a real world impact in some of the most crucial verticals. It's still early days but this space is very very exciting imo.
Massive congrats to @robviglione @john_camardo @magusluca @rosariopabst and the rest of the team on the launch 🔥
With the privacy eco leading hard in the markets today, it's important to recognise the work @HorizenLabs have done for years in ZK/privacy and infra.
Verify everything. Good thing to come 🤝
Why is it inherently bad that some creators are charging money for posts?
Don't get me wrong, they should be scrutinised for peddling scams, low quality projects and shitcoins etc
But if they're open to collab with legit projects, what the issue here? This exists in almost every single industry.
Transparency is always great and obviously authentic/not for sale creators should be applauded, but don't get all the added hate on the tl today for those that choose to earn
Just my two cents 🤷♂️
Such a great day being part of the @pudgypenguins x @playmythical new game launch 🐧
@PlayPudgyParty combines the biggest crypto-native IP with endless multiplayer mobile fun.
Already seeing it on the app store top charts with 100,000 downloads already 📈
Billions must party.