Newsletter Strategist | Helping you grow an irresistible newsletter
Upgrade your newsletter →
Joined July 2009
- Tweets16.1K
- Following324
- Followers2K
- Likes10.3K
Pinned Tweet
Most newsletter engagement advice is shallow:
→ “Write better subject lines!”
→ “Send at the right time!”
→ “Shorten it!”
Here's what really matters:
📩 Opens are good
🔗 Clicks are better
💬 Replies are gold
I call it the Inbox Trinity.
Which are you optimizing for?
I haven't posted here in awhile, but I've been working hard on something.
An 8-week live cohort for coaches and consultants who already have subscribers, but aren't getting clients.
If that's something you've wanted to fix, I'd love to help.
30 creators. 30 days. 30 proven newsletter growth tactics.
My friend @chenellco is running 30 Days of Growth again, completely free.
April 20 to May 20.
One short email per day.
Last round got 3,700+ signups.
This round is going to be even better:
30daysofgrowth.co
Want to grow your email list?
Take notes from this strategy.
I chuckled at first too.
This feels really old school.
And digital sign-ups would be a lot easier for them to process.
But it really matches the vibe of Hobby Lobby, doesn’t it?
Questions that don’t matter:
“When is the best time to send?”
“How long should my newsletter be?”
“What list size do you need to monetize?”
Questions that do matter:
“Can I show up at least once a week?”
“How long does this email need to be?”
“What will help my subscribers?”
Most people don’t unsubscribe because your newsletter is bad.
They unsubscribe because something changed.
New format? New tone? Different flow?
People sign up for a familiar experience. If you shake things up too much, they’ll find the exit.
Have you ever seen this happen?
What's your biggest challenge as a creator?
7%Platform updates exhaust
47%Followers don't buy
13%Too much conflicting advi
33%Can't think beyond today
15 votes • Final resultsBeyond that, what keeps you up at night?
For me it was realizing that how I grow my email list matters just as much as how often I create.
What you project is what people come to expect.
And building an audience around something I didn’t want to keep offering...
Felt like building a business I’d slowly come to resent.
I don’t want thousands of half-interested subscribers.
I want alignment.
An authentic audience who actually connects with where I’m going.
Stop chasing trends.
Start building systems that last.
I highly recommend joining this free Creator Business Summit from @kit.
You'll learn from decade-defining creators who’ve built audiences they actually want to serve, no matter how the platforms change.
June 18, 2025
10:00am EDT
Free to attend
Save your spot:
partners.kit.com/summit-soci…
Opens and clicks get all the attention, but replies are the real power move.
More replies =
✅ Better inbox placement
✅ Higher trust signals
✅ More content ideas
Ask your subscribers a question. Start a real conversation.
How often do you optimize for replies?
Ok, hear me out.
Your newsletter is a lot like your favorite coffee shop.
If the menu, vibe, or layout suddenly changed, you'd feel thrown off. Might even stop going.
Readers expect a familiar experience. Change too much, and they’ll leave.
Consistency > Surprise
Agree?
Struggling with writer’s block?
You have a creative assistant.
→ Stuck on ideas? AI can help spark new ones.
→ No structure? AI makes outlines in seconds.
→ Need inspiration? AI will give you a draft in seconds
Use AI to get started. Inject your voice to make it great.
Your email list is like a plant. Ignore it long enough and it dies…
except way more passive-aggressively.
Three reasons to keep growing your email list:
→ Long-term success
→ Much higher conversion rates
→ Freedom from the algorithm nonsense