Luigi Senese

Marketing agents are the NEW coding agents. It's code in the cloud that makes decisions off your live business data on a loop. It researches, acts, reads the results, improves, and goes again. Picture an agent that runs your entire Facebook ad account by itself. It researches your customer's pain points, generates on-brand creative, publishes it, kills the losers, scales the winners, and makes more of whatever's working. We show you the EXACT stack. Perplexity to scrape Reddit for real pain points, Nano Banana for on-brand static creative, a vision model to check it against brand guidelines, HeyGen for AI UGC video, all wired into a loop that reads Facebook's data and reacts. Now point it at a business. What are some startup ideas you can point marketing agents to? WordPress runs 43% of the internet. Take the plugins people already pay for, like Yoast, WooCommerce, and WP Forms, and build the AI-first version of each. Examples: Yoast (~$15M ARR) shows you red and green dots and tells you to fix your SEO yourself. The AI version just does it. Proven demand, no AI-native competition, and thousands of site owner pay agenices $1,000 a month and many wish they'd pay less and got more. Coding agents changed who gets to build software. Marketing agents change who gets to grow a company. Full breakdown on @startupideaspod. Thanks to @codyschneider for the sauce. Will break down more marketing agents if people are interested? Just LMK. Watch. youtube.com/watch?v=U2hogriG… I'm rooting for you and happy growing. I think we've heard a lot about coding agents recently. And we're about to hear a lot more about marketing agents.

If I was starting a new company today, I'd start an agent business. SaaS was a multi-billion dollar market. Agents are a multi-trillion dollar one. How to build I'd build an agent business from 0: Spot the niche → find a workflow with a paycheck → shadow the human → spec the agent → run it manually first → build the smallest useful version → sell the pilot like labor → productize the repeatable parts. Entire episode is live on @startupideaspod 100% free like always. SaaS sold software and let your team use it to get the job done. An agent business sells the job already done. That shift matters because labor is a multi-trillion dollar market, far bigger than software ever was. Watch

The future of work is everyone having AI employees with their own accounts. Its own email. Its own Slack login. Its own seat on the team. With Claude Tag etc, the agent is someone you tag and not just something you prompt. You delegate to it the way you'd delegate to a coworker. It writes the code, handles the inbox, builds the deck, even browses X on its own login for updates. It has it's own history, so you can hold it accountable when it messes up or does an incredible job. And the strangest part is how fast it feels kinda normal. Week 1 it's odd to thank a bot in Slack. Week 3 you're annoyed when it's slow to reply, the same way you'd be annoyed at a coworker. The account makes your brain file it under "person," and your expectations follow. This is what AI-native actually looks like. Second order effects of this shift: 1. Companies will start "hiring" agents the way they hire people, with job descriptions, onboarding docs, and performance reviews, and someone's whole job becomes managing a team that never sleeps. 2. The agent that's been at your company for two years becomes more valuable than any new hire, because it holds every decision, every thread, every relationship in one login that never quits. 3. IT and security have a nightmare on their hands, because every agent account is a new door into your company, and nobody's figured out who's responsible when an agent gets phished or goes rogue. 4. A black market forms for trained agent accounts, where a fully onboarded agent with months of company context sells for real money, the same way aged social accounts do today. 5. The org chart fills with names that aren't people, and one day you realize half your "team" is agents and you genuinely can't imagine running the company without them. 6. Insane amount of vertical startup opportunities. My partner @boringmarketer just launched a Slack agent "employee" for marketing related tasks. 100% bootstrapped. Probably 1000+ vertical $1M ARR "employee" in Slack startup opportunities. TLDR; Slack tag is cool But give one agent its own account this week. Watch how fast your brain stops treating it like software. That's the whole shift, and you can feel it in about 3 days.

I met a 19 year old who makes $200,000+ building apps with AI and he can't even code. 1 year ago he was literally working at TJ Maxx. He made a deck called "How to scale your app to $10k/month (easy mode)" and gave away the entire playbook on the pod: 1. Pick an idea you're actually passionate about. He proved this the hard way. The app he hated got 1.8M views and made $35. The app he loved made $17,000. Same month. 2. Build one "gotcha feature" anyone gets in 5 seconds. Take a picture of food, get calories. That's the whole pitch. 90% of distribution is nailing this. Gotcha features that include AI are working a lot right now. 3. Onboarding is where the money is. Educate, add social proof, personalize to create sunk cost, then hit them with FOMO right before the paywall. 4. Your IG is both a sales funnel for users and your credibility when pitching influencers. Three demos, clean bio, collab posts. 5. Distribution is a numbers game. Tailor your feed to your ideal customer, scroll and DM all day, hire a VA, get creators on the phone fast. His name @GeorgeLampro20. It was fun hearing him share what is working in real-time from his POV. Might get your creative juices flowing if building mobile apps with AI is exciting to you. I love how simple his deck he showed is. Full episode on @startupideaspod Watch

When I first became a dad I was genuinely worried my career would suffer. The opposite happened. 3 things changed that I wasn't expecting. First, a child cuts the filler from your life instantly. I used to sit at my desk for 14 hours and feel like I was crushing it when in reality maybe 4 of those hours were actual work and the rest was meetings that didn't need to happen, scroll sessions I told myself were research, and "quick calls" that turned into 90 minutes of nothing. A child deletes all of that overnight. Because you literally don't have the time anymore. Every hour matters in a way it didn't before. You could be with your kid, working on your startup, exercising, having dinner with your wife, sleeping. When your time is actually full of things you care about, the filler can't survive. I'm shipping more now than before my kid was born. Half the meetings. Faster decisions. I stopped saying yes to things out of politeness because my time has a very real cost now that I can feel in my bones. Second, your risk tolerance goes up, not down. Everyone assumes having a kid makes you play it safe. For me it created this urgency to build something real while my kid is young enough to not remember the hard parts. That urgency is more useful than any productivity system I've ever tried. Third, your thinking just gets clearer. I don't know how else to explain it. You stop deliberating for days and just make the call. You stop chasing every opportunity and only chase the ones that actually excite you. Something about being responsible for another human being gives you this filter that cuts through the noise instantly. Before my kid, I'd go back and forth on a decision for a week. Now I make it by lunch and move on. I used to think having a kid was the thing I'd do after I built the company. Turns out the kid made me better at building the company. Wish someone had told me that sooner. So I'm telling you. I know this sounds like something a new dad says to justify it. I thought the same thing when other dads told me. Then it happened to me and I understood. I think you will too.