Entrepreneur focusing on the future of business while helping clients navigate their industries with confidence of staying ahead of the rest of the competition.
Joined January 2014
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You can never do everything perfectly.
Outreach, design, management, accounting, etc.
Focus on what you're good at, but make networking connections in the fields you need to improve on, you can reciprocate your own knowledge for theirs.
You can go far with connections.
Joseph Sugarman at his finest.
He is probably not the first person to explain this idea, and I'm not trying to take anything away from @dickiebush here, but if you read The Adweek Copywriting handbook, your ads will be so much better because of it.
Agree, but sometimes you still have a position that you are trying to express that is just subjective, that requires a little more explanation that isn't based on facts or logic. It's just straight up experience.
Reasoning in public forces discipline of thought.
It’s like doing math on the chalkboard in front of the class. Every step must be clear and correct, or someone will point out the mistake. There’s no room for fuzzy thinking or skipped steps.
If your reasoning is correct, you have nothing to fear. If it’s wrong, you have everything to learn.
Issac Alejandro retweeted
Reasoning in public forces discipline of thought.
It’s like doing math on the chalkboard in front of the class. Every step must be clear and correct, or someone will point out the mistake. There’s no room for fuzzy thinking or skipped steps.
If your reasoning is correct, you have nothing to fear. If it’s wrong, you have everything to learn.
Love me or hate me, there is no in between.
I'm not afraid of sharing my opinion but there is still a graceful way to do it.
Don't crap on another person for no reason, take your position and explain why you believe it's right or better. You create a stonger audience this way.
How to win friends and influence people...
Share yourself with them.
Don't just be open, be vulnerable.
Yes, some people may, in fact, take advantage, but human instinct is to reciprocate.
This is the true way to connecting and succeeding with everyone you can converse with.
I don't create content, I just share and reply to others people's posts with my own opinions and analysis.
Not so to say that I won't want to be intentional about my own topics, I just feel that it's ok to share something relevant to my own professional fields.
Working so far.
There's valuable content and valueless content.
Valuable content shows you how to "X"
Valueless content tries to convince you of "X" to succeed/win
Valuable content will be evergreen, while valueless will fade fast.
Choose wisely on what you post.
STOP WASTING MONEY WITH YOUR ADS!
You've been doing it wrong, here's why...
I bet you've heard that marketing (overall strategy) and sales is a numbers game.
You need to keep pushing, pitching, and selling, eventually, your conversions will go up.
This is the real secret...
Sell to a person, but this person is a psychographic...
A representation of the minds and emotions and psychological needs of that person.
When you do that you create hyperfocused ads that turn away the people that won't buy and convert the ones that will.
Your sales go way up
Why can't I...
Make Money
Get Clients
Grow My Business
VS...
Why Can't I...
Take Another Vacation
Buy A New Laptop
Say No To A New Client
Choose the problems you want to have, you just need to keep going to get there.
I'm sick and I was having trouble on what to post.
Then I realized, I'm still a person, not just a personal brand needing to post how to be productive or how to sell or make money.
I feel like crap and want some caldo de pollo with rice in it.
That's my post.
Don't learn the hard way...
Have different classes of clients
Both High budget and Medium budget
When one or some drop off the others should carry you over till you replace them.
Doing = experience
Creating = engagement
Showing = authority
Sometimes, the simplest ideas get you the furthest.
It's easy to complicate things when your starting out.
If in right l doubt remember, WWKD, lol amiright?
I'm starting a progress journal.
I've always had a hard time recognizing my progress, but I know I've made a lot.
Just like with campaigns, I want to see what's working and what isn't.
I know I'll be so much better for it later in my career.
Entry 1 starting now.
It's easy to get lost with all the noise.
Eventually you'll see exactly what makes you the most progress.
It's not just 80/20, it's do or die.