ALT London has the most positive image of any major city worldwide after achieving the top CBI ranking in 2020. London’s reputational strengths come from positive perceptions on the Presence, People, Pulse, and Potential Indices where they earn top-10 marks. Global respondents have the most positive perceptions toward London’s being a good place to get a higher education, ease of finding a job in the city, a city where you are likely to “fit in” and find people who understand and appreciate your culture, and having a good standard of public amenities – all categories where London is the top city in 2022.

ALT In our recent report, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’. Read Ipsos experts' analysis of trust across different sectors including sustainability, banking, pharma and government - Ipsos

ALT What will Britons miss most about lockdown? Less traffic, better hygiene and quiet supermarkets but NOT watching government briefings, according to our latest digital omnibus survey - Ipsos MORI

ALT New Infographic: A snapshot of our research & analysis of the COVID-19 pandemic - 1 year after the first UK lockdown was announced - Ipsos MORI