#Webinar
Cooperatives & Fertiliser Security: Strengthening India’s Agricultural Resilience from Production to the Farmer
Cooperatives are at the heart of India’s fertiliser security, connecting production with farmers at the grassroots.
At the Knowledge & Policy Engagement Webinar organised by @GreyMattersPR in partnership with @Fijeeha, with support from @KRIBHCO_PR, Tejinder Singh, General Manager (Marketing), KRIBHCO, highlighted the cooperative’s journey in strengthening fertiliser availability, promoting soil-test-based recommendations and ensuring timely access to quality agricultural inputs.
With 9,650 PACS as primary members, KRIBHCO continues to strengthen its farmer connect.
Listen to the video 👇
#IndiAgri #KRIBHCO #Agriculture
@BharatUrvarak @MinOfCooperatn @NFL_Kisan @yadavsunder
IndiAgri Special 👨🌾
The future of cotton starts with protecting farmers.
Rajendran Ramasami, Director, @FSII_India and Managing Director of @Rasi_seeds, shares his perspective on the challenges facing India’s cotton seed industry and why farmers must remain at the centre of innovation and policy decisions.
With over 50 years of experience and seeds grown across more than 25% of India’s #cotton acreage this year, Rasi Seeds continues to focus on farmer welfare, research and innovation. The company is developing indigenous pink bollworm-tolerant #technology, now in its second year of trials, with encouraging results so far.
Rajendran highlights the need for timely government approvals for trials and genuine research, stronger accountability to curb illegal hybrid seeds sold by fly-by-night operators, and greater support for innovation. Such practices hurt both #farmers and the legitimate #Seed industry.
He also points to the growing challenges of cotton cultivation, particularly labour shortages and the need for mechanisation. Technology can be a game-changer in making cultivation easier, and the industry is keen to contribute through research and farmer-centric solutions.
His message is clear: honest efforts by industry and farmers must not go unrewarded. Timely decisions, a level playing field and support for genuine innovation are essential to protect farmers and secure the future of Indian cotton.
#SeedIndustry #IndianCotton
@AgriGoI @icarindia @icar_cicr @NSAIndia
'If India has to become a super power the country should know what to produce and when to produce.' ~ Anand Chandra, Co-founder & COO, Arya.ag
In an engaging conversation with Dr Navneet Anand, Editor of IndiAgri, Anand Chandra shared insights into Arya.ag’s unique and ease of model and why smarter production, turnaround time, transparency and market access are key to transforming Indian agriculture.
Full interview coming soon on IndiAgri website.
@aryadotag @navneetanand @GreyMattersPR @NGOActionn @pragyaranjan1 @nainajha27 @JyotsnaSahay @Dnandy2025 @vigya_dwivedi
25 rural women have completed the first FlySakhi agricultural drone training programme at IIT Hyderabad.
Supported by @SyngentaIND, the initiative aims to help women build drone-based service businesses and expand access to agricultural technology.
indiagri.in/t-n-d/best-overa…
#IndiAgri #WomenInAgriculture #AgriTech #DroneTechnology
@AgriGoI @MoRD_GoI @icarindia @IITHyderabad @IitTihan @WCopEF
Cooperatives & Fertiliser Security: Strengthening India’s Agricultural Resilience from Production to the Farmer
Today, October 16, 2026, GreyMatters Communications, in partnership with FIJEEHA and IndiAgri and supported by KRIBHCO, organised a Knowledge & Policy Engagement Webinar on “Cooperatives & Fertiliser Security: Strengthening India’s Agricultural Resilience from Production to the Farmer.”
The discussion focused on how cooperatives, the right farm technology and strong farmer institutions can together ensure timely fertiliser availability, balanced nutrient management and the efficient use of fertilisers.
Dr. Tejinder Singh, General Manager (Marketing), KRIBHCO, highlighted the role of cooperatives in ensuring fertilisers reach farmers at the right time, supported by extension education and skilling. He also spoke about KRIBHCO’s farmer services, including soil testing and field demonstrations.
Dr. Manish Kumar, Senior Scientist, ICAR-Central Institute of Agricultural Engineering, Bhopal, said farmers need the right agricultural equipment for balanced fertilisation and better nutrient use efficiency. He pointed to proper seed and fertiliser application, and to calibrating equipment so that over-application and wastage are avoided.
Puneet Kashyap, CEO, Khushaal Honey & Dairy Producers Association (FPO), Punjab, noted that cooperatives have done a great deal to reach and educate farmers. Challenges remain, such as digitalisation of PACS and logistics during the peak fertiliser supply season. He added that farmers are gradually adopting soil testing, balanced fertiliser application and bio-inputs, and are seeing the benefits. Patience is key, however, as bio-inputs and sustainable practices take time to show results.
The session was moderated by Ashish Paliwal, Advisor, IndiAgri.
The webinar highlighted how timely availability, farmer awareness, appropriate technology and empowered farmer institutions can strengthen India’s fertiliser security and build a more resilient agricultural ecosystem, from production to the farmer.
#FertiliserSecurity #Cooperatives #AtmanirbharBharat #KRIBHCO
@AgriGoI @MinOfCooperatn @KRIBHCO_PR @BharatUrvarak @ICAR_CIAE @icarindia @NFL_Kisan @Fijeeha @GreyMattersPR @Sustainablty @NGOActionn
What made Arya.ag’s model of agricultural finance and infrastructure become a case study at at Harvard Business School and IIM?
To learn this and more on this unique model, Anand Chandra, Co-founder & COO of Arya.ag, will join an exclusive conversation with Dr Navneet Anand, Editor of IndiAgri. An alumnus of MANAGE & Cornell University and recipient of many prestigious awards, Anand’s story is inspiring, and we proudly bring this to you.
📅 Coming up on October 17, 2026 | 1 PM
📺 Watch LIVE on YouTube.
👇🏻 Register now and join the conversation:
us02web.zoom.us/j/8980339245…
@aryadotag @navneetanand @pragyaranjan1 @nainajha27 @JyotsnaSahay @Dnandy2025
Sugarcane pricing and weighment practices are under review.
A committee headed by former NITI Aayog member Prof. Ramesh Chand will examine farmers’ demands, sugar recovery measurement and the ex-mill minimum selling price of sugar.
indiagri.in/t-n-d/government…
#IndiAgri #Sugarcane #SugarIndustry
@AgriGoI @prahladjoshi121 @NITIAayog @fooddeptgoi @CoopSugarIndia @Ramesh_ChandDr @ArshadRizwan @ChhaganCBhujbal
Webinar
How cooperatives strengthen India’s fertiliser security and build a more resilient agricultural ecosystem?
From ensuring reliable fertiliser supplies to empowering farmers at the grassroots, discover how cooperatives, agricultural research and Farmer Producer Organisations (FPOs) can work together to strengthen India’s agricultural resilience.
🎙️ Topic of Webinar:
Cooperatives & Fertiliser Security: Strengthening India’s Agricultural Resilience from Production to the Farmer
Our Speakers:
🔹 Dr Tejinder Singh
General Manager (Marketing), KRIBHCO
🔹 Dr Manish Kumar
Senior Scientist, ICAR – Central Institute of Agricultural Engineering, Bhopal, Madhya Pradesh
🔹 Shri Puneet Kashyap
CEO, Khushaal Honey and Dairy Producers Association (FPO), Ludhiana, Punjab
📅 Friday, October 16, 2026
⏰ 3:00 PM
👉 Register now and join the conversation:
us02web.zoom.us/webinar/regi…
Organised by GreyMatters Communications in partnership with Fijeeha | Supported by KRIBHCO
@MinOfCooperatn @KRIBHCO_PR @ICAR_CIAE @icarindia @Fijeeha @GreyMattersPR
KRIBHCO is strengthening fertiliser self-reliance through its cooperative network, free soil testing of 4.75 lakh samples and 1.34 lakh farmer-skilling programmes.
At a webinar organised by GreyMatters Communications in partnership with Fijeeha, experts discussed soil health, balanced fertilisation and resilient supply chains.
indiagri.in/t-n-d/kribhco-st…
#KRIBHCO #FertiliserSecurity #IndianAgriculture #GreyMatters #Fijeeha
@BharatUrvarak @MinOfCooperatn @KRIBHCO_PR @GreyMattersPR @Fijeeha @Sustainablty @NFL_Kisan @KishoreMunger @navneetanand
Healthy soil is the first step towards better farming.
At an exclusive webinar organised by GreyMatters Communications and Fijeeha, Shri Gajendra Kumar, Joint General Manager (Marketing), KRIBHCO, shared how the cooperative supports farmers through soil testing and skill development.
KRIBHCO’s Noida lab has tested 4.75 lakh soil samples free of cost, while the cooperative has conducted 1.34 lakh farmer-skilling programmes.
@MinOfCooperatn @BharatUrvarak @NFL_Kisan @KRIBHCO_PR @GreyMattersPR @Fijeeha @yadavsunder
#KRIBHCO #SoilHealth #SustainableAgriculture
The Indian Army launches the Bharat Rice initiative to improve ration quality for troops and strengthen supply chains.
A new MoU with @FCI_India aims to streamline deliveries and boost logistics support, especially in remote and challenging areas.
indiagri.in/t-n-d/indian-arm…
#IndianArmy #BharatRice #FoodSecurity #Agriculture #IndiAgri
@rajnathsingh @prahladjoshi121 @AgriGoI @fooddeptgoi @nafedindia @SpokespersonMoD @adgpi @icarindia
India’s journey towards fertiliser self-reliance must go beyond expanding domestic urea production to securing the energy and raw materials that power it.
Pathways such as green hydrogen, green ammonia, carbon capture and indigenous coal gasification can help strengthen India’s fertiliser security while advancing cleaner production.
As MD, @HURL_INDIA puts in his incisive article in @livemint, for a resilient and sustainable agricultural ecosystem, the way forward lies in integrating production self-reliance, energy security and raw material independence.
@SIBAMOHANTY1 @BharatUrvarak
India’s fertiliser security is not just about supply, but also how efficiently we use it.
In an exclusive webinar, organised by GreyMatters Communications and Fijeeha, Shri Gajendra Kumar, Joint General Manager (Marketing), KRIBHCO, shared that during the Kharif season, fertiliser supply reached 500 lakh tonnes against a demand of 383 lakh tonnes.
He emphasised that better nutrient management, healthier soils and diversified imports are all essential for long-term fertiliser security.
@BharatUrvarak @KRIBHCO_PR @GreyMattersPR @Fijeeha @icarindia @navneetanand @yadavsunder
#KRIBHCO #FertiliserSecurity #IndianAgriculture #AtmanirbharBharat
प्रधानमंत्री नरेंद्र मोदी के विजन और केंद्रीय सहकारिता मंत्री अमित शाह के प्रयासों से सहकारिता क्षेत्र देश के आर्थिक विकास और ग्रामीण सशक्तीकरण का मजबूत आधार बन रहा है।
इस दिशा में कृभको (KRIBHCO) उर्वरक उत्पादन से लेकर किसानों के हितों की रक्षा तक, सहकारिता की शक्ति को साकार करने में महत्वपूर्ण भूमिका निभा रहा है।
सशक्त किसान, समृद्ध गांव और आत्मनिर्भर भारत - यही है सहकार से समृद्धि का संकल्प।
@narendramodi @AmitShah @MinOfCooperatn @KRIBHCO_PR @yadavsunder @GreyMattersPR @Sustainablty @Fijeeha
Cooperatives work best when solutions reflect local needs.
At the 9th National Review Workshop in Bastar, Ministry of Cooperation Secretary Dr. Ashish Kumar Bhutani called on states to prepare time-bound action plans, strengthen grassroots cooperatives and learn from successful local models.
indiagri.in/t-n-d/cooperativ…
#IndiAgri #Cooperatives #SahkarSeSamriddhi #Agriculture
@narendramodi @MinOfCooperatn @AmitShah @ASHISHBHUTANI14 @AgriGoI @NABARDOnline @icarindia @PIB_India @ChhattisgarhCMO @GovernorCG
RT @GreyMattersPR: Fertiliser Security to Self-Reliance: Building a Resilient Fertiliser Ecosystem
Today, October 9, 2026, GreyMatters Com…
As Uttar Pradesh prepares for Rabi sowing, KRIBHCO supplies around 80,000 quintals of certified wheat seed to farmers annually, while offering seed growers Rs. 200 per quintal above MSP.
The cooperative also supports farmers through fertiliser supplies, training and village-level networks.
indiagri.in/t-n-d/kribhco-su…
#IndiAgri #KRIBHCO #RabiSowing #Farmers
@AgriGoI @KRIBHCO_PR @BharatUrvarak @MinOfCooperatn @yadavsunder @fijeeha @NGOActionn





