There is no better use of your summer, patriots.

"Let no man despise thy youth, but be thou an example of the believers, in word, in manner of living, in charity, in spirit, in faith, in purity." 1 Timothy 4:12 You are never too young or too inexperienced to be an example for Christ. Thank God for Charlie Kirk.

10 years ago, when I first got into brand building and political marketing, the hottest topic in town was "What do Zoomers want? What do they care about?" Not incidentally, this coincided exactly with the 'avocado toast' discourse, the advent of the Bernie bro, and consumer reporting writing off Millennials' value proposition as a demographic. Here we are, one cycle later, and the exact form has transposed itself downwards by one generation. Presumably this reveals the function of the pattern. "What does Gen Alpha want? The Zoomers are unrealistic, uncouth, and greedy." Recognize the delaying tactic. It's akin to an unhealthy marriage where one partner keeps pushing their position, asking the same questions again and again, refusing to follow on any course of action until they get the answer they want to hear coming out of the berated partner's mouth. Companies, politicians, and pundits are all waiting for a generation (see, consumer demographic) that will tell them that everything is great. This is the actual "uni-party." Any opposition to these champions of the status quo are branded as agitators, what commentators have taken to calling 'populists,' but the coalition is much more stratified than that moniker would suggest. 60 year old pensioners longing for when things were good are totally alien to a 23 year old who is angry that things are bad. These two people have nothing to talk about, nothing in common, except that they both hate the status quo. Unfortunately for the status quo enjoyers, the strategy of holding their rose for a subservient generation is creating a backlog of resentment and the mostly-peaceful pensioners are dying off. They had planned to import third-world slaves and satiate them with a steady drip of entitlement programs, but now that too is disrupted. They are backed into a corner, and so now like any petty and pampered partner, they are lashing out with base insults. Enter, the $20 burrito canard. Now they will try to court THE NEXT generation. Zoomers are old news, Millennials are washed up, but maybe Gen Alpha can be wooed with TikTok dances and 30% discounts on government subsidized grocery stores. To the powers-that-be's continued misfortune, they have also gotten worse at negging even as the grift has become more obvious. They are nakedly wicked, and young people on both the left and right can see it. This is not just a political problem, it is a marketing problem for the social hierarchy. A great deal of societal change is going to happen very quickly. Load bearing pillars are going to go out in rapid succession and storied institutions are going to lose everything. When that flood hits, you had better be building, because the generations that will have to catch the world on their shoulders are now deaf to critiquing. We've heard it all before.