A full-service consumer #insights agency with a mission for delivering insights that inspire change.
Joined August 2011
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Horowitz Research, A Division of M/A/R/C Research retweeted
How to Reach Target Audiences with Local TV Advertising salesfuel.com/how-to-reach-t…
Horowitz Research, A Division of M/A/R/C Research retweeted
Multicultural Marketing News – June is LGBTQ Pride Month Featuring Newsmakers and Experts @LGBTQdigital @EbonySystems @HorowitzInsight @NRSDigitalMedia @Fingerpainters @BoldCLTRC+R Research bit.ly/3HTCYJF
Horowitz Research, A Division of M/A/R/C Research retweeted
Multicultural Marketing News – May is Asian Pacific American Heritage Month Featuring Newsmakers, Experts and Events @EthnicTech @EmergeSmarter @EbonySystems @HorowitzInsight @NRSDigitalMedia
Emerging Networks @ANAmarketers bit.ly/3GOAlZb
Horowitz Research, A Division of M/A/R/C Research retweeted
Multicultural Marketing News – April is Multicultural Communications Month @EthnicTech @EbonySystems Culture IQ Group @HorowitzInsight @d_exposito @LGBTQdigital @M_Connections @BoldCLTR @NRSDigitalMedia bit.ly/4iq9wYy
Horowitz Research, A Division of M/A/R/C Research retweeted
Exciting news! We’re thrilled to welcome @HorowitzInsight as a Bronze Sponsor for #StreamTVShow 2025!
Join us June 11-13 in Denver at StreamTV Show. 🎟 Use promo code: LUCKYSTV10 to save 10%! Offer expires March 20! Register now: streamtvshow.com/
Horowitz Research, A Division of M/A/R/C Research retweeted
How can advertising be both an art form and a driver of commerce? Find out from Tara DeVeaux, CEO of Burrell Communications, at the Cultural Insights Forum 2024 on November 14—secure your spot at culturalinsightsforum.com!
Horowitz Research, A Division of M/A/R/C Research retweeted
Last month, I visited Saudi Arabia just before FIFA awarded them the 2034 World Cup. Met with top execs from the Saudi Pro League, Women's Premier League, World Cup Bid Committee & PIF. Got a firsthand look at their bold sports ambitions. Here's my latest for @FOS : frontofficesports.com/pif-sa… #SportsBusiness
Horowitz Research, A Division of M/A/R/C Research retweeted
We are seeing an emergence of a polycultural society, in which cultures coexist but are constantly morphing, merging and influencing each other.
#polyculture #multicultural #cultureshift @HorowitzInsight
horowitzresearch.com/all/a-n…
Horowitz Research, A Division of M/A/R/C Research retweeted
Adriana Waterston Continues as a Featured Speaker in the Multicultural Marketing Resources’ Speakers Showcase; Next Engagement: Nov 14 Cultural Insights Forum bit.ly/3YvkEeS @HorowitzInsight
Horowitz Research, A Division of M/A/R/C Research retweeted
Brands must go beyond pop-up marketing for #HispanicHeritageMonth & engage #GenZ year-round. Our study with @HorowitzInsight shows 81% of Gen Zers say diverse voices impact their brand choices. Authenticity is key!
🔗 Read more in @Forbes: hubs.ly/Q02S-YJb0. #BrandStrategy
Horowitz Research, A Division of M/A/R/C Research retweeted
Brands must engage #GenZ year-round, not just during #HispanicHeritageMonth. Our study with @HorowitzInsight via @DirectDigitalH reveals Gen Z prioritizes multiculturalism. Authentic, in-culture communication is key!
🔗 Learn more in @Forbes: hubs.ly/Q02S-Zd-0.
Horowitz Research, A Division of M/A/R/C Research retweeted
Brands must engage #GenZ year-round. Our study with @HorowitzInsight via @DirectDigitalH reveals Gen Z prioritizes multiculturalism. Authentic, in-culture communication is key!
🔗 Learn more in @Forbes: hubs.ly/Q02S_2yG0. #BrandStrategy #InCultureMarketing
Horowitz Research, A Division of M/A/R/C Research retweeted
#SNData: A look at the U.S. Hispanic/Latinx news consumption behaviors.
During this year’s Hispanic Heritage Month and with the election season in full swing, @HorowitzInsight reviewed what issues are top of mind for Hispanic/Latinx Americans.
▶️ senalnews.com/en/data/a-look…
Horowitz Research, A Division of M/A/R/C Research retweeted
Cablefax is a media partner for Horowitz’s hashtag#CulturalInsightsForum! Join us on November 14 at Telemundo Center in Miami for the industry’s most robust research- and strategy-driven conference! Use code EARLYBIRD24 to save $200 now! culturalinsightsforum.com
Horowitz Research, A Division of M/A/R/C Research retweeted
Two in three (66%) TV content viewers in the US are using free, ad-supported #streaming TV (#FAST) platforms in a typical month, according to @HorowitzInsight's latest annual report.
#FASTchannels #AVOD #freeTV
broadbandtvnews.com/2024/08/…
Horowitz Research, A Division of M/A/R/C Research retweeted
Incremento en uso de servicios FAST, impacta suscripciones SVOD y MVPD tinyurl.com/4xnve67a @HorowitzInsight
Horowitz Research, A Division of M/A/R/C Research retweeted
@HorowitzInsight: More FAST Viewers Are Dropping Subscription Streaming Services
tvtechnology.com/news/more-f…
Horowitz Research, A Division of M/A/R/C Research retweeted
Multicultural & Diversity Events, Conferences and Forums: July - November 2024 @ColorCommntwk @ANAmarketers@HorowitzInsight @DAA_PRhttps://bit.ly/45kucMx
Horowitz Research, A Division of M/A/R/C Research retweeted
New data from @HorowitzInsight shows that Black audiences continue to seek out new streaming services, especially those that have an enhanced focus on Black content. What does that mean for the potential sale of #BET?
thestreamable.com/news/black…
Horowitz Research, A Division of M/A/R/C Research retweeted
A new report from @HorowitzInsight reveals content aimed at Black audiences is a key factor in determining which streaming platforms and services Black households choose to use.
Read more: newscaststudio.com/2024/07/0…
#FASTchannels #freetv #AVOD #VOD