@HorowitzInsight

A full-service consumer #insights agency with a mission for delivering insights that inspire change.

lnk.bio/HorowitzResearch
Joined August 2011
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635Media
How well does media reflect the diversity of religious identity? Based on a study of 3,000+ consumers, Horowitz Research uncovered key gaps and opportunities shaping how religion is portrayed today. Build more inclusive, culturally accurate content: horowitzresearch.com/contact…
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Thanks to James Whaley for the shoutout to our own Merrill Dubrow! Merrill's session with Travis Dillon and Scott Biggers of the Texas Rangers at last week's Quirk's Dallas event inspired James' latest Discovering Why newsletter: lnkd.in/eJ_mBUxy
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The right insights make all the difference. lnkd.in/giM8Cjbs
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Horowitz Research, A Division of M/A/R/C Research retweeted
SalesFuel@SalesFuel21 Jul 2025
How to Reach Target Audiences with Local TV Advertising salesfuel.com/how-to-reach-t…
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Homeowners in Weather Ravaged States Show Greater Interest in Battery Back-Ups cepro.com/news/homeowners-in… via @ce_pro

Homeowners in Weather Ravaged States Show Greater Interest in Battery Back-Ups

Interest in home battery back-up solutions has grown among homeowners in states with extreme weather like Florida, Texas and California.

cepro.com
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USA: Two-Thirds of consumers are open to bundle streaming services senalnews.com/en/data/usa-tw… via @senalnews

USA: Two-Thirds of consumers are open to bundle streaming services - Señal News

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.

senalnews.com
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Report: Strong interest in smart/digital bundles in US advanced-television.com/2025… via @advancedtv
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FAST services surpass cable as top source for live TV programming newscaststudio.com/2025/07/0… via @NewscastStudio

FAST services surpass cable as top source for live TV programming

Free ad-supported streaming television services are now the most common source for live TV viewing ... Read More

newscaststudio.com
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Report: US consumers turning to FAST for live TV advanced-television.com/2025… via @advancedtv
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USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV senalnews.com/en/data/usa-fr… via @senalnews

USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV - Señal...

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and...

senalnews.com
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Horowitz: Consumers Turning to FAST Services for Live TV - Media Play News: mediaplaynews.com/horowitz-c… via @MediaPlayNews

Horowitz: Consumers Turning to FAST Services for Live TV - Media Play News

In a rapidly evolving media landscape, free ad-supported streaming TV (FAST) services have quickly become the leading source for live TV viewing, according to new data from Horowitz Research. Nearly...

mediaplaynews.com
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Horowitz: U.S. Consumers Turn to FAST for Live TV worldscreen.com/horowitz-u-s… via @worldscreen

Horowitz: U.S. Consumers Turn to FAST for Live TV - WORLD SCREEN

According to Horowitz’s State of Media, Entertainment & Tech: Viewing Behaviors 2025 report, U.S. consumers are increasingly turning to FAST channels for live TV viewing.

worldscreen.com
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Report: Four In Ten U.S. TV Consumers Are ‘FAST’ Viewers rbr.com/fast-channel-growth-… via @rbrtvbr

Report: Four In Ten U.S. TV Consumers Are ‘FAST’ Viewers | Radio & Television Business Report

According to a new Horowitz Research report, some 85% of American consumers watch at least some live TV content. And, in a boost to the Connected TV purveyor, some 40% of live viewers say they...

rbr.com
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Consumers Turning to Free, Ad-Supported Streaming TV (FAST) Services for Live TV, New Horowitz Study Reveals horowitzresearch.com/all/con…

Consumers Turning to Free, Ad-Supported Streaming TV (FAST) Services for Live TV, New Horowitz...

The majority (85%) of American consumers watch at least some live TV content, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Viewing Behaviors 2025. While older...

horowitzresearch.com
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PRODU + Horowitz Thought Leadership: Víctor J. Montilla produ.com/ushispanic/noticia…

PRODU + Horowitz Thought Leadership: Víctor J. Montilla

As a part of an exciting new collaboration between Horowitz Research and PRODU (a leading source of content for the TV, marketing, and tech industries across Latin America, Spain, and the U.S....

produ.com
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Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability (via @senalnews) senalnews.com/en/data/authen…

Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability -...

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.

senalnews.com
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Ramón Rodríguez’s ‘Will Trent’ Success Fuels Higher Calling: Elevating Latino Stories In Hollywood via @forbes forbes.com/sites/veronicavil…

Ramón Rodríguez’s ‘Will Trent’ Success Fuels Higher Calling: Elevating Authentic Stories

The actor is determined to open doors in Hollywood, championing genuine Latino narratives and high-quality storytelling through his production company.

forbes.com
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Report: Centralised hubs in demand in smart homes advanced-television.com/2025…
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Horowitz Research, A Division of M/A/R/C Research retweeted
LisaSkriloff@Multicultural5012 Jun 2025
Multicultural Marketing News – June is LGBTQ Pride Month Featuring Newsmakers and Experts @LGBTQdigital @EbonySystems @HorowitzInsight @NRSDigitalMedia @Fingerpainters @BoldCLTRC+R Research bit.ly/3HTCYJF
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How do Latinx consumers find out about what’s happening in the world? hispanicad.com/news/how-do-l… via @hispanicad

How do Latinx consumers find out about what’s happening in the world?

Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience.

hispanicad.com
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