
Co-founded https://xitter.cf/t.co/fRVSLAaHOB, @leonrestaurants, @ChefsInSchools & @the_SRA. Co-author https://xitter.cf/t.co/tm4dDC9KHJ. Author of @food_strategy and Ravenous
London
Joined March 2009
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Henry Dimbleby retweeted
💥 Did you hear about our school food stunt involving youth activists and Michelin-starred chef Angela Hartnett?
Let @BiteBack2030 activist Zainab take you behind the scenes on our latest podcast.
🎧 Listen in full: open.spotify.com/episode/3Kb…
Henry Dimbleby retweeted
people on GLP-1s can eat ~800 fewer calories per day.
now, multiply that by millions & millions of people across the western world and you have a demand shock hurtling toward the food industry.
i sat down with @HenryDimbleby to discuss the second- and third-order effects of GLP-1s on food and beverage companies.
henry wrote the UK’s National Food Strategy and co-founded Leon, the healthy fast-food chain that was later sold for £100mn.
we discussed:
- what happens to food volumes when appetite falls at scale
- which categories are most exposed?
- why food companies may need to move from “more calories for less money” to “more value per bite”
- whether premiumisation, protein, fibre, functionality, and smaller portions become the next competitive battleground
- why the companies most at risk in the near term may may be the retailers and formats built around impulse
get the full breakdown and pod links below.
Can the NHS ever be a prevention service – or is it stuck firefighting forever?
I talked about this on the latest episode of @PreventionPodc .
From obesity drugs to junk food advertising, and what prevention really means in practice – not theory.
I am sceptical, but was moved by James's optimism.
First 2026 episode of #PITNC just hit the ether.
Online hospitals, Little Mix and SMA, chickenpox vaccines, winter and the one and only @HenryDimbleby.
It's a hard-hitting episode with a ray of optimism. Tune in here...
podcasts.apple.com/gb/podcas…
This is great. Don’t blame others, take responsibility for achieving an outcome. Also “write arounds” are indeed death.
Ministers and advisers often complain about how hard it is to make government work. They pull a lever and nothing happens.
I've been lucky enough to work in govt in several guises. Here are 14 lessons on how to get things done that I learnt the hard way.
(Please note I’m not giving a view on how govt should work or if it should be reformed. But rather how best to make things happen within the confines of the current system.)
1. KNOW WHAT YOU WANT AND SET A DIRECTION.
Sounds obvious but it is surprisingly common for Ministers to not ask for anything.
The civil service flooded their time with advice and questions, and the Minister responded. But the Minister never put a fresh demand on the system.
They never invented something new or decided to go in a new direction, said it had to happen, and forced the civil service to reorganise itself to deliver.
This isn’t just about being ‘demanding’; plenty of Ministers know how to fuss about small items of business.
They splash around on the surface while the river carries on its usual course. What’s hard, and rare, is for Secretaries of State to redirect the river.
That is a lot of work. The first reaction of the civil service will be fatigue - they are already busy.
But deep down, all officials know that Secretaries of State with clear demands make for happier departments.
The civil service craves that direction. Without it, they float in the wind, buffeted by external events, the media and whims.
2. BE WILLING TO UPSET PEOPLE.
If you redirect the river this will mean new winners and new losers.
The civil service - incentivised to be risk averse - will raise this as a reason to take no action. This fear of “new losers” is one of the common reasons for Government inertia.
You have to look past these concerns, make the trade-off, tell people you accept the downside and that there will be costs but we have to get to a new position.
You have to provide the political cover for unhappiness.
3. MAKING IT HAPPEN IS YOUR RESPONSIBILITY.
It’s a myth that an adviser spends their whole time practicing “dark arts”, wooing MPs or conspiring with the media.
A good adviser spends 90%+ of their time project managing priorities.
What does that mean?
It’s basic stuff. Meet the team responsible on Monday afternoon. Then Thursday. Then Monday again.
Repeat until it's done.
If you aren't willing to do this then don't complain if nothing happens.
4. PEOPLE, PEOPLE, PEOPLE.
Steve Jobs once said “the most important job of someone like myself is recruiting”.
A good startup CEO spends 80%+ of their time recruiting.
I guarantee you that the Prime Minister, Ministers and advisers all spend <10% on recruitment.
This is madness.
Go find the best talent.
Identify the best civil servants in the system and persuade them to work in your department.
Recruit from outside.
5. ONLY EVER WRITE “GOOD” ON A MINISTERIAL SUBMISSION.
Ministers receive a red box of memos at the end of each day.
These memos - submissions - have a covering page in which advisers can pass their commentary on the material within (‘the box note’).
The only thing an adviser should write is:
"I've worked with the team on this. I am happy and agree with their approach and recommendation."
Anything else and you haven't done your job properly.
That doesn’t mean you are going easy on the civil service.
On the contrary: it means that you have been up in their business for weeks getting the advice to the right place.
You asked them to take you through the model, the options disregarded, the assumptions made, the assumptions rejected.
Now, you’re able to give your endorsement to the place they’ve reached.
This is how you build mutual respect and trust.
Advisers who use that little comment box to slag off the advice aren’t helping their Minister.
They’re signalling that they think the role of an adviser is to pass comment, not to help get things done.
The Minister has a role here in not indulging this mindset.
They should ask advisers who are disappointed with a submission: “what have you done to make it better?”
There will be legitimate occasions for advice to differ. In that case openly present two conflicting opinions for a decision.
But these should be rare.
Box notes rubbishing advice tend to represent a failure of the SPADs to get upstream and work with the civil service team.
6. DO AS LITTLE AS POSSIBLE CROSS GOVERNMENT.
Getting stuff done in your own department is hard enough.
Requiring other departments to do what you want is 200% harder.
Focus on what you can control.
7. NEVER DO A 'WRITE-ROUND”.
A write round is when one dept asks all the other depts to give their view on their policy and veto it.
It’s obviously ludicrous for education to ask transport if it is ok to change A-levels.
All it does is lead to cross Whitehall negotiations slowing things down.
Officials will always suggest one because of “protocol”.
But ask to see the written rules about this. They don’t exist. Get No10/HMT backing and crack on.
8. LEGISLATION IS A LAST RESORT.
It takes forever. And once every MP and Lord has had their say it will be compromised into oblivion.
Use other levers to get what you want done. Statutory instruments, guidance or whatever is appropriate. Find a way.
9. FIND A FORCING FUNCTION.
Govt moves slowly.
Summits, speeches, deadlines. Nothing concentrates the mind like a public event.
Create your own moments to force the system to act.
The Bletchley Park AI Summit led to the AI Security Institute, the Bristol Isambard data centre, AI tools for teachers to cut their admin & the Bletchley declaration signed by 30 countries inc the US & China.
No summit = none of that. Or taken years longer.
10. NO MACHINERY OF GOVERNMENT CHANGES.
Reorgs stop everything for 6-9 months. Avoid unless absolutely necessary.
11. DO NOT OVER CLAIM.
Never say "The PM or Secretary of State wants X" if it isn't true. You will be found out and lose all credibility.
Conversely, it can help an adviser early on in their tenure if their principal makes it clear that the adviser speaks for and on the Minister’s behalf.
The civil service will look for and want these signals.
Equally a SoS should never undermine their adviser in front of officials. Even if they disagree they must wait until behind closed doors.
An adviser that officials suspect doesn’t speak for their principal loses their ability to get things done.
12. CONTROL YOUR DIARY.
Seems obvious but it’s shocking how many people complain about their diary.
Private office will fill it up. That's their job.
I have no sympathy for any cries of how full your diary is. It’s your job to clear it for your priorities.
13. IT’S ALWAYS COCK UP NOT CONSPIRACY.
Government is huge. Leaks and failures happen.
Don't immediately jump to conclusions or assume malice.
Overreacting will make things worse.
14. STAY UPBEAT.
Government is slow and painful. It gets you down.
You need to bring optimism, agency and energy to push through.
Yes, it is hard. But there is no other place in the world where you can affect so much positive change.
FINAL THOUGHT:
A lot of these lessons apply in any large organisation.
The real divide in performance is not Public vs Private.
It's Small vs Large.
As orgs grow, they slow. Become more bureaucratic. That isn’t unique to the public sector.
So while I wrote this as advice for advisers in government, I hope a lot of it applies more broadly than that.
Being an adviser is a privilege. I’m lucky to have done it in a few different guises. I hope these lessons are helpful. And look forward to any critiques.
This is an abridged version of a piece I wrote for @Samfr's great substack. You can read the full version at the link in the next tweet.
Henry Dimbleby retweeted
Hugely looking forward to interviewing @HenryDimbleby, the wise and forthright food Tsar and entrepreneur, for episode #79 of #PITNC, which is landing on Friday.
Author of the authoritative and warmly-recieved "Food Strategy (2022)", he is undeterred by the failure of successive governments to implement sensible measures, and instead conducts his affairs with commendable cheerfulness and optimism.
More recently, Henry has spoken and written very thoughtfully about the impact of GLP-1s (links in the comments) on the food system and our health.
Since it's New Year, we're avoiding junk-rage and instead thought we'd ask him about his vision for the future of food and health! Is there a world where Britain becomes a healthy-eating, long-living pin-up for the rest of the world to envy?
Your questions are welcome! What should we ask him? Post your challenges in the comments or email us on the email address that needs it's own paragraph return...
[email protected]
Henry Dimbleby retweeted
Weight-loss drugs are bringing a new commercial reality via @FT
And what of the listed food companies? Fascinating column by @HenryDimbleby giftarticle.ft.com/giftartic…
Henry Dimbleby retweeted
Previous sugar levy halved sugar in uk drinks. Credit to @wesstreeting for extending to milky drinks aimed at kids. No one loves taxes - right to
at least target on bads. #nudgeback @HenryDimbleby @MarteauTM @JamesBethell10 @R_Thaler @hugomharper @jamieoliver @B_I_Team
Henry Dimbleby retweeted
🎙️NEW ep 🎙️ who cares about the farmers?
From post-Brexit trade deals to inheritance tax, how SW1 ignored farmers
W/ @michaelgove
@HenryDimbleby
@CllrTerryJermy
@ProagriLtd
Emma Pryor
Thank you. It was wonderful.
Henry Dimbleby retweeted
Despite recent rainfall, reservoir levels are the worst on record, and the drought continues. Just out from government
gov.uk/government/publicatio…
About to do @BBCRadio4 Broadcasting House paper review. Andrea Jenkyns signing, the madness of reshuffles, and what needs to happen to safe the National Food Strategy.
Henry Dimbleby retweeted
🗣️ 'Food is the second biggest problem facing society after climate and it needs legislation'
@HenryDimbleby welcomes plans to ban energy drinks to under-16s in England on @BBCr4today but calls for a comprehensive Food Bill!
Listen in full (from 1hr 24m): tinyurl.com/36bxcap7
Henry Dimbleby retweeted
👩🏻🍳 New report from @ChefsinSchools focusing on school food standards finds:
🔹96% of parents say it's important school meals are prepared with fresh and/or nutritious ingredients.
The @GOVUK expansion of #FreeSchoolMeals offers the perfect opportunity to raise standards.
🔗 tinyurl.com/r3jsuvae
#FeedThemWell
Any journalists going to be at @Groundswellaguk ? Would love to have a chat about the National Food Strategy and the 10-year Health Plan. Please DM.
Henry Dimbleby retweeted
🎪 Join us at @Groundswellaguk tomorrow for an illuminating session about the power of beans!
Featuring broadcaster @SheilaDillon former food tzar @HenryDimbleby Bold Beans Co founder Amelia Christie-Miller, farmer @FarmerAndyH and @Hodmedods co-founder Josiah Meldrum.
Tickets: tinyurl.com/4jnpbbza
#Groundswell25
Henry Dimbleby retweeted
Also how the Treasury got food campaigner @HenryDimbleby to commission research on the costs of obesity so it could make its case for public health spending to the OBR observer.co.uk/news/national…
Henry Dimbleby retweeted
Interesting Opinion piece @HenryDimbleby This resonates - I've witnessed the life-changing effects firsthand. The tipping point has already happened, just flying under the radar until social acceptance catches up. Ask my postman about his daily Mounjaro deliveries - tells the real story. It's an opportunity to educate and empower.
Also got a feeling that the current supplement / protein trend will be the 'minidisk' a stepping stone to leapfrog.
A maelstrom of disruption is coming – from AI to GLP-1s
thegrocer.co.uk/comment-and-…
Henry Dimbleby retweeted
The food world is changing and at high speed. A good, important read from @HenryDimbleby.
thegrocer.co.uk/comment-and-…
🧠 A HEALTH MAELSTROM IS COMING FOR THE FOOD INDUSTRY 🌪️
And it's bigger than I thought.
A short thread on the storm that's about to break — and what it means for food, health, and society.
🔗 thegrocer.co.uk/comment-and-…
🧵 1/8
And this isn’t just about business.
There is no way to build a flourishing society without changing the way we eat.
7/8
This is a story about health.
But also power.
Culture.
Control.
And it’s moving faster than most of us realise.
More detail in the article. thegrocer.co.uk/comment-and-… 🧵
8/8



















