An intelligent machine that extracts meaning from natural language, social media, and advertising, brand and comms imagery, delivering new insight & foresight.
United Kingdom
Joined October 2017
- Tweets189
- Following146
- Followers137
- Likes32
Signoi retweeted
Discussed what the #data tells us about the cultural weather around #EqualPayDay on #BBCTheBriefing today with @SallyBundockBBC - the isobars are shifting!
bbc.co.uk/iplayer/episode/m0…
Today is #EqualPayDay - campaigners in the UK calculate from today women are effectively working for free for the rest of the year due to the pay gap between men and women. We discuss #BBCTheBriefing with @RebeccaAHarding and @LouiseHBeaumont
bbc.co.uk/news/business-5041…
Signoi retweeted
A customer success mindset can't save CX alone - but it's a start, says @SampsonLee_CX ow.ly/ravF30p30bt #custexp #CX
Signoi retweeted
Are market research reports getting better? A good read from Mike Sherman greenbookblog.org/2019/11/05… #NewMR #MRX
Signoi retweeted
Meet the man who gets right up the nose of the advertising establishment in Campaign’s November issue. Out now.buff.ly/32et8YD
Signoi retweeted
“Advertising is all about maintaining consistent long-term narratives, we shouldn’t forget that just because we’re doing micro-targeting” Great talk by @oneminutetosix from @MCSaatchiLondon at @STRATCOMCOE #digicom19 #nato – at Riga, Latvia
Signoi retweeted
“We need to move towards looking at hidden signals. Emotive language, measuring meaning, patterns as signals, and the deep power of visual language.” - @andydexter @HelloSignoi #DigiCom19 #stratcom
Signoi retweeted
That's All Folks, Part Two! I'm departing Australia, heading to San Francisco, following a simply splendid time at #CuriousThinkers2019
#Banks #Mutuals #CreditUnions #FinTech #ChallengerBanks #Data #unstructureddata #research #AI #fs #insight #foresight @Cuscal
Signoi retweeted
Love this......Jenny Odell on why we need to learn to do nothing: ‘It's a reminder that you're alive’ theguardian.com/lifeandstyle…
Signoi retweeted
Here's my latest article: An Uncertain World and Fearful Consumers: What it Means for Brands #mediapsychology linkedin.com/pulse/uncertain… via @LinkedIn
Signoi retweeted
Here at NatWest Future Fit - just getting ready to speak about how we've built an #AI platform which decodes unstructured #data at pace & scale - delivering #insight and #foresight
#unstructureddata #MR #NWFutureFit #NatWest
Signoi retweeted
In July this year @instagram tested 'hiding likes' in 7 countries worldwide. We combined the #socialintelligence powers of @cnpowell and #culturalinsights from @LilyCharnock to understand how users felt about the changes and what brands can learn: jtd.mr/insta-likes
#mrx
Signoi retweeted
Looking forward to presenting my introduction to R for market research later today. newmr.org/events/2019/how-to… #NewMR #MRX
Signoi retweeted
Many congrats to @cobaltsky_ for emerging triumphant at our Quiz night & huge thanks to everyone for a great evening. Can the "Queens" round be topped next time? Come & find out! @YouthSight @HanneliusR @DynataGlobal @gidenet @dapresy @HelloSignoi @netquest @NinjaSample
Signoi retweeted
Witch Hunting: 10 years of Trump’s Tweets @HelloSignoi #mrx #insights #socialistening bit.ly/30cmoxo
Signoi retweeted
What do we get when we point the Signoi quantitative semiotics AI at THAT #meganrapinoe photo? Heroism, Achievement, Empowerment, and plenty else besides!
#mrx #culture
signoi.com/2019/06/30/signoi…
Signoi retweeted
Imagine unlocking unstructured data - “multi-niche is the new mainstream” @LouiseHBeaumont explains the #AI driven insights from @HelloSignoi #Money2020EU #M2020EU
