We’re going all in on World Models. Today we’re launching the 1X World Model Lab. The bet is simple: You can’t fine-tune your way to AGI. And you definitely can’t fine-tune your way to robots that can operate in the physical world. General-purpose humanoids need models that understand space, motion, objects, causality, affordances, physics, and action before they ever see a specific task. The frontier is not better VLA wrappers. The frontier is embodied world models. The 1X World Model Lab will focus on large-scale embodied world model pretraining: building the most generalizable foundation model for humanoid robots from the ground up. The next frontier in AI requires scaling: web-scale media + egocentric human videos + sim + dexterous remote operated robot data + on-policy NEO data → real-world deployment for robot data collection and RL → abundance of data → physical AI The robot collects data. The model gets better. The robot gets better. Repeat. To lead this, we brought in one of the best for the mission: @_sam_sinha_ , as Head of World Models. Sam was a founding research scientist at Luma AI and has been at the frontier of scaling multimodal generative video models his whole career. If you’re the best in the world at large-scale pretraining, video models, robotics, RL, infra, or data — and you want your models to move atoms, not just pixels — join us. Send background + evidence of exceptional ability to: wmlab@1x.tech We’re building the model that makes autonomous labor real.