
Behavioural Design Agency #behaviouraldesign #experiencedesign #servicedesign
London
Joined October 2021
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Desire Code retweeted
Today's marathon training run. 14 miles, 3 degrees Celsius, cold, wind, rain, smiles #marathon #greatorme
justgiving.com/fundraising/D…
Desire Code retweeted
Last week our experts @DeniseHampson and Laura Gainor spoke at the @GoNorthWales Tourism Innovation Programme on how to encourage customers to support sustainability, and how to lever values, purpose and storytelling to recruit and keep great talent!
#desirecode #sustainability
Desire Code retweeted
We just completed a 10-day co-design sprint with Barnsley Alliance healthcare partnership, where we developed and prioritised 80+ ways in which behavioural design can improve the health and happiness of not just patients, but carers and health care practitioners too #desirecode
Desire Code retweeted
I still pinch myself that @tom_peters had this wonderful thing to say about Desire Code, the book
@HelloDesireCode #behaviouraldesign
Desire Code retweeted
Memory Design Part 12 - Final Summary
A summary of all the memory design factors covered in this series over the last two weeks.
#memorydesign #memory #brandloyalty #desirecode
desirecode.co.uk/memory_desi…
Desire Code retweeted
Memory Design Part 2 - A Model of Memory
There are very few times in our lives when we actually try to commit something to memory. Most of our memories seem to just happen to us.
desirecode.co.uk/memory_desi…
Desire Code retweeted
Memory Design Part 3 - Emotional Engagement
The first ingredient for creating better memories is emotional engagement.
desirecode.co.uk/memory_desi…
Desire Code retweeted
Today we’re starting a series of posts about “Memory Design” - the factors that enhance a person’s memory of a product or experience and why it’s important for creating brand loyalty.
desirecode.co.uk/memory_desi…
#memorydesign #memory #brandloyalty #desirecode
Desire Code retweeted
Levels - Breaking down a long-term process into manageable tasks and challenges helps customers to stay engaged.
#desirecode #behaviouraldesign #shortterm
desirecode.co.uk/22_levels.h…
Desire Code retweeted
Banks provide the most 'rational' of products and services - £ pence, % interest rates, fees, returns, exchange rates, investments and time-based terms.... but even they market themselves emotionally.
#emotional #desirecode #desirecodesafari #seeninthewild
Desire Code retweeted
Desire Code is just £17.99 on Amazon right now (RRP £24.99).
Amazon -> amazon.co.uk/Desire-Code-Des…
For those who prefer to support the high street stores, WHSmith also has a great price at just £20.49.
WHSmith - > whsmith.co.uk/products/desir…
Both offer free delivery.
Desire Code retweeted
I went the extra mile to make Desire Code a beautiful book. As I was designing it I hid small references to my favourite things in its pages.
Kahve, in Vancouver, is my favourite coffee shop. I sent them a copy, which just arrived and their reaction made my day.
Desire Code retweeted
DESIRE CODE IS NOW AVAILABLE WITH FREE WORLDWIDE DELIVERY!
I've had so many requests for the book in the USA, Canada, Australia, New Zealand, India and several European countries.
Order your copy from Book Depository and get free worldwide delivery.
bookdepository.com/Desire-Co…
Desire Code retweeted
Spent a good chunk of the last 2 days in the company of @DeniseHampson learning more about @HelloDesireCode approach with the @SPPCWales team. Much to reflect on & grateful to have participated. Also really hoping we can do this kind of work in person soon. I’m a bit over Teams.
Desire Code retweeted
Once again @johnlewisretail has sent me a holiday package. This year: a monogrammed Christmas stocking, a Harry Potter scrabble game, and my very own star! Thank you.
Desire Code retweeted
We wish you all a Merry Christmas and hope 2022 for you is a year of joy and happiness and full of the kind of opportunities that make you shine at your very best. Thank you for all your support this year. We can’t wait to see what 2022 brings. From the Desire Code team 💙
Desire Code retweeted
If you’re worried you’ll get caught out by not having gifts under the tree when NORAD says he has already visited, then you might want to stop little ones taking tablet devices to bed on Christmas Eve.
noradsanta.org/en/map
Desire Code retweeted
Obviously, times have changed a little over the last 65 years, and NORAD now provides the facility to track Santa online (noradsanta.org) and on Facebook, Twitter, YouTube and Instagram.
Desire Code retweeted
The quick-thinking commander on duty realised what was happening and assured the young girl that they would make sure Santa safely completed his journey. Now known as NORAD, is has continued to enable children and families to track Santa on Christmas Eve ever since.
Desire Code retweeted
My new favourite is a German word, "Waldeinsamkeit", which means "forest solitude", the feeling of being alone in the woods.
#desirecode #experiencedesign #behaviouraldesign
desirecode.co.uk/3_describin…













