If you're investing in earned media but measuring success by impressions instead of opportunities, this article is for you! odwyerpr.com/story/public/25…

The Washington Post slashed ~300 journalists or 1/3 of the 800 person newsroom. Metro, sports, books, foreign bureaus—gutted. This isn’t “another layoff.” It’s a flashing red signal for anyone who still builds authority the old-school way. Especially elite law firms.

🚨Stop wasting money on PR🚨 Too many firms treat media placements like the finish line. But the full value of PR isn’t in the placement -- it’s in what you do with it next! ⬇️⬇️

Earned Media and PR that actually scores? Read my latest article in ALA's Legal Management suggesting a points-based system to track and value media wins. No more guessing what a placement is worth. 📈 Just strategy, scale & results. 👉hellermanllc.com/gamify-your…

I was recently interviewed by Don Mazzella for his highly-regarded Small Business Digest podcast. If you're making plans for PR -- and can suffer my "ahhs" and "umms" -- I think you might appreciate it. I discuss the power and purpose of thought leadership, and explain FAME -- our revolutionary new success-based approach to earned media. hellermanllc.com/small-biz-p…

Anyone out there want to build this with me? It's like Klout for non-techie professionals (lawyers, accountants, consultants, etc.). #legaltech #biglaw #programming

Considering all the songs since 1960 that have been at least top 10 hits, list the top [X] that would be a good theme song for [Firm] Share your firm’s💥

✍️ Want to find out what theme song #ChatGPT suggests for your firm? 🎵. Here’s the prompt:

Flaws can make for revolutionary new businesses. Think @3M and @postit techxplore.com/news/2023-05-…

Interesting findings by @RutgersU on misinformation detection algorithms. My read? Once perfected, these could also be used to guide a new era of true 🍎s to 🍎s measurement tools for valuing & purchasing PR services. #FakeNews

These rainmakers won't ever walk... hellermanllc.com/rainmaking-…

In 2021 I asked, will there be rainmaking avatar lawyers? The answer back then was, some day. The answer now is, TODAY! Law firms of the future will embrace the tech, not fear it.