Building the future of personalization for businesses to better engage their stakeholders with relevance and trust.
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Joined September 2018
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Out to make people happier, healthier and wealthier with #behaviouralscience , @advncdhindsight has published quick reference flashcards that support the hypothesis.
#HaystackOne
#BehaviouralHeuristics Series 1: #Anchoring
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FULFILLMENT IS AS IMPORTANT AS ENGAGING YOUR INVESTORS by @raghsforte link.medium.com/ctZIkPHPDX
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Many #advisers are fiercely independent. You might experience the same challenge with support staff. Read insights by @swershing , CFP, The Client Driven Practice here: bit.ly/2WH29ly
#MorningstarIndia
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If you want to learn Behavioural Finance, Late @paragparikh sir's videos on the @PPFAS website are amongst the best.
Here is one on Mental Accounting. Very good scenarios presented:
youtube.com/watch?v=niRBV7hD…
External forces also create challenges for IFAs, including:
* The shift to client self-service
* Diverging regulatory regimes demanding greater transparency
* Explosive growth in data and tech capabilities
* New talent models
Are #IFA ready for this? #HaystackOne #mutualfunds
today the only thing you know about an IFA is his AUM. Nothing else. How he sells, how sticky are his assets, longetivity of client relationship, qualification, ....not sure if any of these are even measured. Let alone celebrated...
Want to find the indent behind the action? Try @HaystackOne a behavioral science based engine, which enables conversations, understand the customer intentions and perceptions, nudge them, suggest the action items and build organizational memory. @ETMutualFunds
SIP is a great tool, but to start a SIP with the belief that nothing could go wrong if you invest through SIP is foolhardy. #mutualfunds
economictimes.indiatimes.com…
Platform for IFAs to engage with AMFI: a wonderful idea!! Try @HaystackOne . HaystackOne helps you to create an ecosystem to have continuous conversations. @EdelweissAMC @dokania30 @avasthiniranjan @shukla_seemant @iRadhikaGupta
Platform for IFAs to engage with AMFI
wealthforumtv.com/video-cont…
@EdelweissAMC @dokania30 @avasthiniranjan @shukla_seemant @iRadhikaGupta
#ZEROHOUR #COMMISSIONCONCERNS #IndustryTrends #BizTalk
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🤖HOBS: Hyperbolic discounting
It refers to the tendency for people to increasingly choose a smaller-sooner reward over a larger-later reward as the delay occurs sooner rather than later in time.
#HaystackOne #BehavioralScience
The Three Laws of Human Behavior
By: @alineholzwarth
#Law1 Humans are creatures of least resistance. We take the road most traveled, or the road best paved. #HaystackOne #BehavioralScience
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#Law3 There are costs and benefits attached to every decision. We may actively weigh the pros and cons of a decision at times, and other times we may not. #HaystackOne #BehavioralScience
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But regardless of our attention to the tradeoffs inherent to any decision, there are often losses suffered in one area when gains are made in another.
#HaystackOne #BehavioralScience
Stanford behavioral scientist B.J. Fogg's model for getting people to act. @bjfogg
#HaystackOne #BehavioralScience #Nudge
ssir.org/articles/entry/keep…
#HaystackOne enable the conversation with the help of nudges. @nudgenomicsblog
Wherever ppl interact w/ a govt program or process, behavioral sci can be applied to make it more convenient/easier: bit.ly/1V1UpG8
Use behavioral science to understand your investors in depth. Use nudges to influence them, help them to solve their problems. Peronalization @ Scale!!
#Nudges #HaystackOne #BehavioralScience #IFA #AMC #MutualFunds
Identifying the Biases Behind Your Bad Decisions
by @johnbeshears @francescagino
#HaystackOne #DecisionMaking #behavioralscience hbr.org/2014/10/identifying-…