If marketers are the Avengers, Tesseract may be their Infinity Stone. Because in Agentic Marketing, the real power is not just the agent. It is the customer context and decisioning underneath it. That was my biggest takeaway from the CleverAI Summit by @CleverTap . Everyone is building AI agents. But an AI agent does not solve your Agentic Marketing problem if the customer data foundation underneath it is weak. One line from the session captured it well: “Everyone has custom agents now. There’s nothing new about it.” The real question is: what intelligence sits underneath those agents? For years, Tesseract DB has been CleverTap’s data engine, bringing together customer history and live behavioural signals. Now comes the next evolution: the Tesseract Decisioning Engine, using that context to decide what should happen next for each customer. A few lines from the sessions stayed with me: 1. “Life doesn’t wait for your next campaign.” Customer intent changes faster than campaign calendars. 2. “Live intelligence is not about interrupting customers faster.” Sometimes the right action is an offer. Sometimes another product. And sometimes nothing at all. 3. “Autonomy has to be earned.” Start with a defined problem, outcome and guardrails. Then progressively increase autonomy. 4. “Our ambition has to be to create growth. It can’t be just to take credit for it.” Their first-purchase demo showed a 25% uplift versus the control group. The shift from attribution to incrementality is an important one. 5. “The goal is not to take marketing out of the marketer.” The marketer remains the Avenger. AI agents provide the leverage. And Tesseract provides the context and decisioning power underneath them. What also made the summit useful was seeing Agentic AI in action and hearing real brand stories of how AI is moving from experiments into everyday marketing workflows. I had the opportunity to do a podcast with Anand Jain earlier this year. What struck me now was how quickly the platform has evolved since that conversation. Credit to @helloanand Anand Jain, Sunil Thomas and the CleverTap leadership team for making what feels like an orbital shift. Not simply adding AI features to CRM. But moving from: CRM → Context → Decisioning → Agentic Marketing Having used CleverTap at Lenskart and across a few other companies and clients, I have always liked its balance of usability and progressive capabilities. Now that Tesseract foundation is becoming much more interesting. Because even Avengers need an Infinity Stone.