Founder: Haller Marketing Partners, Marketing Strategy and Operations for B2B & B2C businesses | ABM Solutions for SMB | Marketing Optimization Consultant
Colorado, USA
Joined September 2015
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- Following291
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Talked with enough people to know real estate professionals rarely have their hands in a single business type.
Bottom line: general business accountants miss the benefits of combining these different business types for wealth generation.
#retwit #cre #realestateinvesting
Chris Haller retweeted
We're just going to say it: Properly setup real estate businesses are simply too complex for general accountants.
Multiple ownership entities, management roles, development work, brokerages - anything beyond a simple SFR is likely leaving money on the table with general CPAs.
Proud of @StuyTownApts for taking such an innovative approach to marketing and branding! Always great to see former @HallerMarketing clients succeed! #multifamily #marketing xitter.cf/blackstone/status/1004…
“How can we be different from what else is being done?” @StuyTownApts’ COO @KellyVohs on their creative new approach to marketing StuyTown to prospective renters. Read @nytimes’ article on the campaign:
nyti.ms/2JuI0MW
Great blueprint for SMB, startups, and up & coming organizations. Take this into an executive meeting to make the path to the cheese look straightforward and attainable. xitter.cf/Startup_Nerd/status/10…
The Difference Between #InboundMarketing and #ContentMarketing Explained. #DigitalMarketing By @socialmedia2day Via @ipfconline1
Love it @siriusdecisions ! ABM embodies the phrase "succeed as a team, fail as a team." Communication is the only way to keep sales and marketing aligned in a positive space. We're different sides of the same coin just trying to get a purchase. xitter.cf/siriusdecisions/status…
Never discount the value of first mover advantage especially in #multifamily. If your management company is considering #shorttermrentals, remember its impact on all phases of the business, including marketing. After being in the STR industry, the marketing is markedly different! xitter.cf/ddavidoff13/status/100…
#shorttermrentals aren’t going to go away, and with Marriott getting into the industry it’s time for #multifamily to decide whether they want to join in, or keep failing to beat them. Check out our blog. hubs.ly/H0cpt4w0
"65% of marketers are still challenged when it comes to understanding which types of content are effective"
Great write up by @HubSpot on the Buyer's Journey. Every client benefits from linking the Buyer's Journey to their ABM #B2BMarketing strategy.
blog.hubspot.com/marketing/c…
"The odds of qualifying a lead after a 5-minute handoff were 21 times greater than after a 30-minute handoff"
Great article on data flow and the #B2Bmarketing tech stack.
Question: where do you integrate your fit/intent scoring into your data flow?
bedrockdata.com/blog/the-12-…
#MarketingStrategy and #ABM are practically synonymous. The catch is that thought from the strategy needs to permeate every aspect of the execution, including ads, landing pages, funnel creation, and engagement tracking. That's where @Terminus helps a lot! xitter.cf/laurahibbenSF/status/9…
Don't use display ads just because "it's what we've always done." Be more strategic with #ABM. terminus.com/display-adverti… via @Terminus
Absolutely! Actions always speak louder than words and engagement analytics were made for listening! There is no truer indication of a prospect's interest level than when and how much they engage with your #contentmarketing . #B2Bmarketing xitter.cf/Kritzman1/status/99390…
"Parents of both sexes are entitled to 480 days (16 months) of paid parental leave at about 80% of their salary" - World Economic Forum (bit.ly/2I8EoMK)
Important business goals for us all.
"By 2021, 50% of all advertising will be digital."
As technology pushes further into people's lives, marketing grows to meet it. Meaning that lacking a #digitalmarketingstrategy as part of the overall #marketing strategy is not longer acceptable. Great read! #B2Bmarketing xitter.cf/funnel_io/status/97567…
Beautiful as it is simple, @kerstin_seo ! Funnel too complex for this straightforward of an approach? Look again. From the right distance, everyone does a version of this. Sometimes clients need to adjust their forest/tree ratio when it comes to #DigitalMarketing xitter.cf/kerstin_seo/status/993…
Right on, @larrykim ! The #socialmediamarketing daily ritual. Best performed with a cup of coffee and an open mind, both with #B2bmarketing and B2C #DigitalMarketing xitter.cf/larrykim/status/993514…
Bingo @ContentCatapult ! Without metrics, marketing is just shooting in the dark. Data is the floodlight. #B2Bmarketing xitter.cf/ContentCatapult/status…
Amen @KatieMartell ! That's why marketers are often diverse in experience and education, even when they're similar in ability. Lots of ways through a challenge, lots of marketers to get you there. xitter.cf/KatieMartell/status/99…
Where do marketers learn in this new age? Institutions fail, here. It’s self-taught and self-driven. (And an underserved market IMO) #CMC18
Yes @CesChallaturu ! It comes down to the same philosophy that backs #contentmarketing , #CTA writing, and #MarketingStrategy in general: Be good, transparent, and relevant. Also, it helps to start by knowing your customer and their journey. #B2Bmarketing xitter.cf/CesChallaturu/status/9…
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Love it @StartGrowthHack ! Great #EmailMarketing one pager for #SMB and the #solopreneur xitter.cf/StartGrowthHack/status…
"Because your marketing channels all have different purposes for communicating with your prospects, specifying by channel in terms of CTA is critical."
Clutch.
"One size fits all" doesn't work, especially when channels, customers and offerings are varied. #marketingstrategy xitter.cf/Demandbase/status/9921…
The Call-to-Action is a core component of any marketing effort, but is not a one-size fits all deal. Best practices to ensure you nail your B2B CTAs for Email, Social, Blog & Web via @B2Community demandb.se/2rd7dQR