Run The News | Road Ultras Need Hype & Money In Ultras Allison Mercer is an ultramarathon athlete who has competed at both 50km and 100km World Championships, Tunnel Hill, and Strolling Jim. She joined me to unpack why the World 100 KM deserves more attention, and what ingredients make ultramarathons grow. Timestamps: 0:02:03 Introduction and Team USA's World 100 KM Championship 0:05:01 Experiences and Insights from the World Championship 0:07:58 Team Dynamics and Individual Performances 0:11:06 Challenges in Ultra Running and Qualification Standards 0:13:54 Promoting Road Ultras and Building Excitement 0:17:05 The Role of Media and Storytelling in Ultra Running 0:19:59 Future of Road Ultras and Athlete Contracts 0:36:43 The Rise of Local Ultra Races 0:38:03 The Logistics of Ultra Running Events 0:39:34 The Impact of Media on Ultra Running 0:41:34 Prize Money and Its Implications in Ultra Running 0:43:09 Drug Testing in Ultra Running 0:48:02 The Need for Regulation in Ultra Running 0:52:51 The Role of Sponsorship in Ultra Running 01:06:53 Opportunities for Unsponsored Athletes 01:08:50 The Path to Sponsorship in Ultra Running 01:14:34 The Growth of Running Communities 01:20:24 Navigating the Challenges of Ultra Running 01:22:36 Reflections on the World 100km Experience

Phil Gore coming on the podcast tomorrow to record! Really looking forward to this one.