For 20 years, Roblox has been on a mission to remove limits on what gaming is – and what it can be. Today, we're introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding AI-powered tools for developers of every level. We're doing this for one reason: The world needs more play. Play is humanity's oldest technology for connection and learning. Before agriculture, before commerce, before civilization, we played together. And as the world has become more fragmented, the need for play only grows. Our role is to remove every obstacle between that play and the people who want to create it. Faster iteration and fewer technical constraints. And more room to push further than a single creator – or a small team – could have gone in the past. This isn’t just for studios who've already proven themselves. Some of the most important work in this industry has come from first-time creators – who were often Roblox players first – with a single focused idea. Between now and RDC, we'll incrementally roll out what we are building to make all of this real – new tools for creators, new ways for players to play, and new ways for people to find the things they love.

You played them. You loved them. Now give them the recognition they deserve. Nominate your favorites for the Roblox Innovation Awards 2026 by July 14. devforum.roblox.com/t/time-t…

We are updating upload and publishing costs for avatar items. Upload costs are dropping from 300 to 80. Publishing advances for 2D stay at 10 Robux. Read more at devforum.roblox.com/t/buildi…