Huge congratulations to Guy Timberlake, our 2022 Lifetime Achievement Award recipient, as well as every other GAINer Award honoree - the most fearless thought leaders and government marketers. You inspire us every day! #GAIN2022 #GMarkU

Trend #7: The evolving events space - in-person events are still making a slow comeback as we enter the post-pandemic world. #GAIN2022 #LearningWithGMarkU

Trend #6: An influx of federal spending - there’s never been a deeper amount of spending in every single government market than there is right now. #GAIN2022 #LearningWithGMarkU

Trend #5: The shifting battlefield - the crisis in Ukraine along with the emerging threat of nation state actors births new opportunities for cybersecurity companies.

Trend #4: Leading with data-driven content - public sector pain points are often written into legislation, giving marketers a unique window into their customers' needs. Take advantage! #GAIN2022 #LearningWithGMarkU

Trend #3: Your data strategy has never been more important. Which leads us to...

Trend #2: Navigating the government workforce challenge - There's been a "great resignation" over the past few years and retaining good talent is a challenge. #GAIN2022 #LearningWithGMarkU

Trend #1: Economic uncertainty and its impact on the public sector - Inflation is up and times are economically uncertain across all sectors of government. #GAIN2022 #LearningWithGMarkU

Tom Mahoney, Tim Hartman @timhartman, and Constance Sayers @constancesayers are sharing 7 Trends That Will Drive the Year Ahead. Stay tuned for the breakdown! #GAIN2022 #LearningWithGMarkU

Where should you be marketing to the DoD? Why not on the TVs in the gym on base or on the carts at the golf course? Lou Anne Brossman @GovMktgExpert, Erin Hawley @erin_hawley, and Stephen Ellis @sell1s had some creative ideas to share for getting in front of the right people!

Megan Battaglia @ThunderCat_Tech, April Downey @aprlnmay, and Tom Suder @tsuder share their advice for carving out your corner of the crowded cybersecurity market. Knowing your audience and catering your efforts to them + good thought leadership = key! #GAIN2022 #GMarkU

"Reputation, revenue and relationships, that's how you measure success." - @SherriSirotzky #GAIN

“Understanding our agencies’ missions is the most important step.” Thank you @Dena_Potter, @TabithaMClark, @lesliesuhr, Gabe Lugo, Caitlin Justesen, and @CarmelGarrison for sharing your wisdom and insights on communicating from the front lines! #GAIN2022 #GMarkU

Thank you to our amazing sponsors. #GMarkU #GAIN2022

“Be a social media lifeboat in rocky seas” -@AaHeffron

Aaron Heffron @AaHeffron of Market Connections is sharing insights from the Marketing 4 Public Sector Study over a delicious lunch. “We want to transition from awareness to familiarity. Familiarity is linked to favorability.” #GAIN2022 #GMarkU #BuildYourSuccess

The party is ON in the Innovation Hub! #GAIN2022 #networking