Turning emails into $$$ Retention & email marketing for DTC brands 9 Figures in email & sms revenue
Joined February 2025
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Most people are unhappy with your product because they have the wrong expectations.
Here is a simple post purchase flow that fixes this:
1. How to use the product
2. When to expect results (with a lot of forecasting)
3. Customer success stories (showing it actually works for others)
4. FAQ on every possible question or hesitation
I onboarded a few brands over the last few weeks whose deliverability looked like this and they weren’t even using Klaviyo.
My honest advice: if youre just starting your brand and have no idea what youre doing with Klaviyo youre better off not connecting it.
It can take weeks to recover from this. Still some time before BFCM to fix but you need to start now to have any Chance.
Georg retweeted
One of the best emails you can send without giving up margin:
10 of the next 100 orders are free.
Here's the exact email. Plain text, from the founder. Steal it:
Subject: Your order could be free
Hey {{ first_name }},
We're trying something I've wanted to do for a while. Of the next 100 orders that come in, 10 of them are on us. Fully refunded. No code, nothing to enter, no catch.
Every order placed counts as one of the 100. Once we reach 100, we pick 10 at random and refund them in full. Could be your first [product], your restock, or the bundle you've been sitting on.
→ Place your order, you're in
It might be you. But you'd better be quick.
→ Order now and you're entered
[Founder], Founder of [Brand]
P.S. Don't waste time, it might be you. Winners are contacted personally by email.
✍️
Top 10 Quotes & How They Help you Scale your ecom biz during Q4:
1. "I prayed so much I became prayer. I'm a walking prayer."
→ Q4 Strategy: Stop checking your Meta Ads Manager every 5 minutes. Become one with the algorithm. You ARE the ROAS. Meditate until your CPA drops by itself.
2. "I'm one with the horse. I can ride the horse without riding the horse."
→ Q4 Strategy: Hire a VA but stay so connected you don't need to micromanage. Quantum delegation. You're managing without managing. Free up time for more creative drops.
3. "L's turn into lessons. L's turn into M's. M turns into millions, brother."
→ Q4 Strategy: Every losing ad set is a lesson. Pivot the angle, change the hook, scale to millions. Failed product launch? That's just data for the next winner.
4. "You will never know what you don't know. If you want to know what you don't know, you have to let it flow."
→ Q4 Strategy: Stop overthinking your Black Friday strategy. Launch the campaign, let the data flow in, optimize based on what you learn. Testing > Guessing.
5. "Loyal like a dog. Dog. God. Flip it around. God. Same thing."
→ Q4 Strategy: Customer retention = God-tier revenue. Email list loyalty programs will save Q4. Build a cult-like brand following. LTV > CAC.
6. "Point at another man. Point four times at yourself."
→ Q4 Strategy: Stop blaming iOS 14, Meta, suppliers. Look at YOUR funnel, YOUR creative, YOUR offer. Self-accountability scales brands.
7. "Albert Einstein brother reincarnated. Throw some Jesus on top of it."
→ Q4 Strategy: Smart strategy (Einstein) + faith in the process (Jesus) = Q4 domination. Test everything, believe in your winner, scale it to the moon.
8. "I'll send my dog up to heaven. I'll make God come down to earth because I am who I am."
→ Q4 Strategy: Negotiate harder with suppliers. Get those 30-day payment terms. Make impossible deals happen because you manifest abundance.
9. "I'll make the devil su*k my di*k. Do a backflip and eat my sh*t." (23:16)
→ Q4 Strategy: When Facebook bans your ad account, appeal it with this energy. Make the Meta rep do backflips to reactivate you. Aggressive persistence wins.
10. "I want like a shotgun. I want that there and I don't even know what it is."
→ Q4 Strategy: Abundance mindset. Pre-order inventory you haven't even validated yet. Big moves require irrational confidence. Risk = Reward.
Conclusion: Q4 ist mental warfare. Channel this unhinged energy, scale with no fear, become one with your Shopify dashboard 🦞💰
Georg retweeted
Top 10 Quotes & How They Help you Scale your ecom biz during Q4:
1. "I prayed so much I became prayer. I'm a walking prayer."
→ Q4 Strategy: Stop checking your Meta Ads Manager every 5 minutes. Become one with the algorithm. You ARE the ROAS. Meditate until your CPA drops by itself.
2. "I'm one with the horse. I can ride the horse without riding the horse."
→ Q4 Strategy: Hire a VA but stay so connected you don't need to micromanage. Quantum delegation. You're managing without managing. Free up time for more creative drops.
3. "L's turn into lessons. L's turn into M's. M turns into millions, brother."
→ Q4 Strategy: Every losing ad set is a lesson. Pivot the angle, change the hook, scale to millions. Failed product launch? That's just data for the next winner.
4. "You will never know what you don't know. If you want to know what you don't know, you have to let it flow."
→ Q4 Strategy: Stop overthinking your Black Friday strategy. Launch the campaign, let the data flow in, optimize based on what you learn. Testing > Guessing.
5. "Loyal like a dog. Dog. God. Flip it around. God. Same thing."
→ Q4 Strategy: Customer retention = God-tier revenue. Email list loyalty programs will save Q4. Build a cult-like brand following. LTV > CAC.
6. "Point at another man. Point four times at yourself."
→ Q4 Strategy: Stop blaming iOS 14, Meta, suppliers. Look at YOUR funnel, YOUR creative, YOUR offer. Self-accountability scales brands.
7. "Albert Einstein brother reincarnated. Throw some Jesus on top of it."
→ Q4 Strategy: Smart strategy (Einstein) + faith in the process (Jesus) = Q4 domination. Test everything, believe in your winner, scale it to the moon.
8. "I'll send my dog up to heaven. I'll make God come down to earth because I am who I am."
→ Q4 Strategy: Negotiate harder with suppliers. Get those 30-day payment terms. Make impossible deals happen because you manifest abundance.
9. "I'll make the devil su*k my di*k. Do a backflip and eat my sh*t." (23:16)
→ Q4 Strategy: When Facebook bans your ad account, appeal it with this energy. Make the Meta rep do backflips to reactivate you. Aggressive persistence wins.
10. "I want like a shotgun. I want that there and I don't even know what it is."
→ Q4 Strategy: Abundance mindset. Pre-order inventory you haven't even validated yet. Big moves require irrational confidence. Risk = Reward.
Conclusion: Q4 ist mental warfare. Channel this unhinged energy, scale with no fear, become one with your Shopify dashboard 🦞💰
One of the best emails you can send without giving up margin:
10 of the next 100 orders are free.
Here's the exact email. Plain text, from the founder. Steal it:
Subject: Your order could be free
Hey {{ first_name }},
We're trying something I've wanted to do for a while. Of the next 100 orders that come in, 10 of them are on us. Fully refunded. No code, nothing to enter, no catch.
Every order placed counts as one of the 100. Once we reach 100, we pick 10 at random and refund them in full. Could be your first [product], your restock, or the bundle you've been sitting on.
→ Place your order, you're in
It might be you. But you'd better be quick.
→ Order now and you're entered
[Founder], Founder of [Brand]
P.S. Don't waste time, it might be you. Winners are contacted personally by email.
3 Day Click Attribution
We are working together for a long time. Optimized pretty much everything there is to optimize (they don’t want to run sms)
Georg retweeted
Life can change so quickly if you lock in - congrats bro
Seeing so many supplement brands coming to Europe atm
&
Yes subscriptions work just as well in Europe as they do in the US
Launched a new Supplement Brand 4 months ago
Closing the 4. month with 1M 🧙♂️
Absolutely grateful for this growth and for my team
Special shoutout to my friends @ecomrickys @GeorgecomX who helped me a lot along the way
Also shoutout Evolve for the sauce, soon not gay anymore iykyk
If you have questions, comment it🤝
Life can change so quickly if you lock in - congrats bro
Seeing so many supplement brands coming to Europe atm
&
Yes subscriptions work just as well in Europe as they do in the US
Launched a new Supplement Brand 4 months ago
Closing the 4. month with 1M 🧙♂️
Absolutely grateful for this growth and for my team
Special shoutout to my friends @ecomrickys @GeorgecomX who helped me a lot along the way
Also shoutout Evolve for the sauce, soon not gay anymore iykyk
If you have questions, comment it🤝
One of my favorite Welcome flows:
+0min: Leading with the offer + activating urgency
+4h: Handling the biggest objection
+1 Day: Building trust
+1 Day: Increasing offer + urgency
+1 Day: Last chance
Overhiring is one of the best things you can do for your business if you heavily depend on good talent.
Of course your company needs to be able to finance it. But as an agency talent is the most important part of your business.
Give people time to learn. Let them join meetings without pressure.
Let them work on tasks without pressure and see how they react.
One thing I love most about it is how new people filter themselves. You quickly see how fast they understand things. You also find people who are so talented that you naturally want to hand more tasks over to them rather than having to constantly give them tasks because you have no choice.
That is exactly what you want. You want people to build the confidence to take ownership and think they can figure things out themselves rather than always waiting for someone to tell them what to do.
At the same time you can already see if someone is actually willing to learn and get things done or if they just want to get a salary while doing as little work as possible.
The two most important things you should worry about as a subscription brand to increase your LTV:
1. Sub take rate
2. Churn rate
Stop giving 10% off discounts in your popup, only to send people to an email to get the discount code.
Record month after record month.
Of course email is just a small part of it but their NC Roas increased significantly since flows and campaigns are active.
Georg retweeted
Ecommerce is basically:
Monday: "We're absolutely flying."
Tuesday: "This is the best business model ever."
Wednesday: "Why did sales drop 37%?"
Thursday: "We're finished."
Friday: "We're scaling."
Saturday: "I love ecom."
Sunday: "Maybe I should just buy a yacht."
The emotional rollercoaster never ends 😂
