@Genero

Genero is a creative delivery system that connects brands with the best independent creative businesses, talent and social creators.

 AUS, UK, US, Brazil, Singapore
genero.com
Joined September 2009
  • Tweets3.6K
  • Following2.4K
  • Followers5.6K
1.5KMedia
What’s the last ad you remember? @Genero, a creative and content production platform, is working with @memorable_ai to figure out what makes some #ads stickier than others. "Memorable AI brings scale and speed to the creative process" adexchanger.com/ai/how-ai-ca…

memorable ads

Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes ads sticky.

adexchanger.com
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Our National @BurtsBees #commercial got broken down, process-by-process, by the team at @Genero! We're so honored our work could be featured as a #casestudy. Definitely a spot for the books! genero.com/insights/behind-t…

Thinking worth stealing: Genero insights on creative production

Creative production, social, creator marketing and procurement. Plus company news.

genero.com
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so glad you love it as much as we do! shout out to @Genero!
Brandon Croker (Bambi Man)@huttohippos144919 Oct 2021
youtu.be/qSbNp_LRUzg @WALKTHEMOONband just released what might be their best video yet. Sweet mama, this coupled with the song is just purely magical!
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.@Genero takes us behind the scenes of this intricate stop motion fantasy tale for @WALKTHEMOONband's new music video. hubs.la/H0ZFzt40
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Write your script & check your camera settings--Nespresso Talents is live & accepting submissions until May 16th. Participate on: bit.ly/3d0OLnB

WW_ALL_OL_Nespresso Talents 2021_Cinemagraph book 4-5_2021-2022.mp4

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Almost half (47%) of respondents said they would like to continue to freelance, while 35% would like to work as a partner in an independent creative business. Only 12% of respondents would prefer to work full-time in the future. campaignlive.com/article/one…

One year later: How the pandemic has impacted the creative industry

Freelance work is on the rise and production costs are growing according to a new survey by Genero.

campaignlive.com
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In late 2020, @Genero took a deep dive into how the pandemic has affected the industry, surveying 430 creatives. Here's what they found: campaignlive.com/article/one…

One year later: How the pandemic has impacted the creative industry

Freelance work is on the rise and production costs are growing according to a new survey by Genero.

campaignlive.com
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Proud is an understatement 🤧🙏
Genero@Genero14 Dec 2020
Filmmaker and @FREETHEWORK ambassador Faride Schroeder was in lockdown when she captured an intimate portrayal of child birth during the pandemic. Her short film went on to win #NespressoTalents 2020. @Nespresso @NespressoMX genero.com/insights/faride-s…
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‘We need to be able to create a bridge between entertainment and education’ — Filmmaker @ava is launching an education initiative based on her movies @arraynow's 'When They See Us' Learning Companion is available now free of charge at array101.org

Ava DuVernay Starts Education Initiative Based On Films

‘We need to be able to create a bridge between entertainment and education’ — Filmmaker @ava is launching an education initiative based on her movies

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How do brands produce great videos while still being socially distant? This Wednesday we’ll be asking Christie Poulos, Client Director at @Genero, exactly that. Tweet us your burning questions (or DM us) and we’ll ask her on the day! #videocontent #contentstrategy
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Flexibility and creativity are how we will discover new ways to produce content while the industry is on hiatus. Check out this map that is tracking the status of film productions in various countries. ow.ly/a6wt50zBjHH
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Genero retweeted
ADWEEK
@Adweek12 May 2020
A new world map from creative marketing platform @Genero tracks the status of video production potential given the severity of infection rates and lockdown policies in each country. nytv.to/1p2mE
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Genero retweeted
Ad Age
@adage8 May 2020
Agency Brief: This map gives a global snapshot of the status of production by country ow.ly/CXI450zBaui
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Genero retweeted
ADWEEK
@Adweek7 May 2020
A new world map from creative marketing platform @Genero tracks the status of video production potential given the severity of infection rates and lockdown policies in each country. nytv.to/3zaJa
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This upcycling initiative is one example of "Virtuous Circles". Tell us your story with a vertical short film on nespresso.com/talents by March 25. €50,000 in total prize money + invitations to Cannes Film Festival to be won! #NespressoTalents #VirtuousCircles
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Hey #NewYork, we're back! And we're bringing you the latest in #DigitalMarketing with our line up of experts @Genero @tribe @simpli_fi @BFM_Agency & @brandcastapp and amazing keynote speaker, Sonali Chhibber, Senior Ecommerce Manager at @MarioBadescu masterclassing.com/digital-m…
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Andrew and Mick from @Genero decided to change the way videos were up against creative barriers. Hear how their marketing degree gave them the skills to make it happen. #MonashBusiness #Marketing youtube.com/watch?v=NdDtb-Mr…
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Congrats to @Genero for being named Best Content Marketing Management Platform. #DigidayAwards
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Content is king and @Genero has just won the award for Best Content Marketing Platform. Congrats! #DigidayAwards
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Genero retweeted
Lady A
@ladya20 Jun 2018
Announcing our #HeartBreak music video contest winners...these turned out amazing! bit.ly/2tpFRYT
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