.@Paramountco's ad ops team built an agent they call the Blank Tag Terminator using @FreeWheel SSP data. It catches broken placements and pauses them in under an hour, down from a day. Full conversation on agentic AI in ad ops: #FreeWheelEmp bit.ly/4y3Rnr2

Did you know? October is the only month of the year when all four major U.S. professional sports leagues play simultaneously. See how you can capitalize on all the great NFL, NBA, MLB, and NHL programming and reach viewers. #FreeWheelEmp bit.ly/4yAkweR

.@Paramountco's ad ops team built an agent they call the Blank Tag Terminator using @FreeWheel SSP data. It catches broken placements and pauses them in under an hour, down from a day. Full conversation on agentic AI in ad ops: #FreeWheelEmp bit.ly/3VrbIt2

Good piece from @FreeWheel's Kris Magel on something I hear from agency partners constantly: they want fewer players between them and the inventory, and they want to see what they are paying for. #FreeWheelEmp bit.ly/4zaoXwC

Summer '26 delivered no shortage of must-watch moments. As one standout season comes to a close, a new wave of sports and seasonal content is poised to keep viewers engaged through the rest of the year. #FreeWheelEmp bit.ly/4hEC2qP

If you plan media across the U.S. and Europe, this one is for you. In Europe, 71% of programmatic ad views ran through guaranteed deals. In the U.S., it was 27%. FreeWheel's new report has the full picture: #FreeWheelEmp bit.ly/4AHv9xI

How do our tech and engineering teams at Comcast Advertising use machine learning and AI to help advertisers make better decisions? Learn more. #FreeWheelEmp bit.ly/3Vuh7j0

From the Olympics to other can’t-miss moments, seamless ad experiences don’t happen by chance—they happen with innovation. Hear from David, FreeWheel's Chief Product Officer, on how FreeWheel makes it possible. #FreeWheelEmp bit.ly/4yxoHYF

Buyer Cloud gives agencies more control, more transparency, and more flexibility in programmatic buying. Watch how @FreeWheel is redefining the buy side. #FreeWheelEmp bit.ly/4yBkhQG

AI is everywhere, but how it’s applied matters. In @FreeWheel’s AI Approach: Built to Build On, Chief Product Officer @Dworin outlines how AI has long been embedded in the FreeWheel platform and how we’re expanding those capabilities. #FreeWheelEmp bit.ly/4ytGboL

Publisher ad ops teams are already building their own agents. Jarred Wilichinsky at @Paramountco walks through one his team built on our real-time SSP data, in conversation @FreeWheel's Jeff Ellin and @Marketecturetv's Jackelyn Keller: #FreeWheelEmp bit.ly/4zf4gj6

Programmatic linear keeps getting framed as a replacement for traditional TV. This @dentsu case study from @FreeWheel makes the better argument, which is that it works alongside what advertisers are already running. #FreeWheelEmp bit.ly/4zeqYYC

Every hop between buyer and publisher costs working media. Holding the DSP constant, buying direct through Streaming Hub delivered 14% more reach and 14% greater efficiency than paths with added intermediaries. The shortest path wins. #FreeWheelEmp bit.ly/4zjzXrN

We talk about attention constantly in this industry. This is one of the few times I have seen it measured instead of asserted. #FreeWheelEmp bit.ly/4z7oGKM

Read Emmanuel Josserand's latest blog which provides insight into what senior executives from some of Europe's leading broadcasters and media companies are predicting will define the next era of television advertising. #FreeWheelEmp bit.ly/4y4K0Qj

Transparency is one of those words everyone in CTV uses and few define the same way. @FreeWheel's Todd Keats makes a strong case for a bigger definition: visibility you can actually act on before, during, and after a campaign. Worth the... #FreeWheelEmp bit.ly/47HHm8d

Not all impressions are created equal. Premium inventory is an investment in quality ad environments, trusted reach, and reliable delivery. #FreeWheelEmp bit.ly/4y7i7ai

Summer '26 delivered no shortage of must-watch moments. As one standout season comes to a close, a new wave of sports and seasonal content is poised to keep viewers engaged through the rest of the year. #FreeWheelEmp bit.ly/4y47iWq

Alex Ibarguen, Director, Independent & Political Platform Sales @FreeWheel, sits down with @L2political President Paul Westcott to get his candid take on what political buyers need to know about reaching voters and driving performance... #FreeWheelEmp bit.ly/4jFJRzd

Need proof that TV drives business outcomes? Comcast Advertising's Multiscreen Performance Report shows how TV and streaming campaigns drive performance across attention, reach, consideration, and website activity for advertisers of... #FreeWheelEmp bit.ly/47xNsYS