The platform that makes premium video advertising work.
Global
Joined December 2009
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- Following6.6K
- Followers6.8K
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FreeWheel, A Comcast Company retweeted
Best video on LinkedIn in Adtech right now is the @FreeWheel team explaining what an MCP is.
FreeWheel, A Comcast Company retweeted
Q&A: Unlocking Political CTV Performance with L2 and FreeWheel
ow.ly/EywX50ZSR2h
FreeWheel, A Comcast Company retweeted
Connecting signals across channels is changing what’s possible in CTV.
At the FreeWheel Premium Programmatic Summit, Jon Mansell (@FreeWheel), Elizabeth Neubauer-Donovan (@Acxiom), and @JeremyBloomHere discuss how first-party data and identity solutions are helping brands better understand consumers and achieve closed-loop measurement.
FreeWheel, A Comcast Company retweeted
What happens when one of the industry’s richest data ecosystems meets premium CTV?
At the FreeWheel Premium Programmatic Summit, @Jackelyn_Keller and Sharmilan Rayer discuss how Amazon DSP and @FreeWheel combine commerce signals and premium inventory to drive measurable outcomes.
FreeWheel, A Comcast Company retweeted
What happens when AI and partnerships work together?
In the latest Built In/Build On conversation from the FreeWheel Premium Programmatic Summit, @JeremyBloomHere, Cara Sogliuzzo (@FreeWheel), and Roseann Montenes (@AE_GlobalMedia) discuss how AI-powered decisioning is making programmatic more interoperable.
FreeWheel, A Comcast Company retweeted
The political advertising hockey stick may be starting to flatten. In the latest conversation from the @FreeWheel Premium Programmatic Summit, @Monicalax , Scott Syroka, and @Jackelyn_Keller discuss why campaign dollars are arriving earlier.
FreeWheel, A Comcast Company retweeted
AI is lowering the barrier to building software, allowing customers to create solutions tailored to their own businesses instead of waiting for the next product release.
Marketecture’s @Jackelyn_Keller joins Jeff Ellin (@FreeWheel) and Jarred Wilichinsky (@paramountco) to discuss how FreeWheel is giving customers the tools to build with AI in the first Built In/Build On conversation.
FreeWheel, A Comcast Company retweeted
Marketecture's @Jackelyn_Keller and @JeremyBloomHere go BTS at the 2026 @FreeWheel Summit in NYC. Key topics of discussion include: the programmatic landscape, AI, commerce and retail media, and of course, CTV.
Stay tuned for more coverage!
FreeWheel, A Comcast Company retweeted
AI is changing how marketing actually gets done.
David Dworin, Chief Product Officer, @FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, breaks down how agents, automation, and real workflows are driving performance gains.
news.marketecture.tv/podcast…
FreeWheel, A Comcast Company retweeted
Where Premium CTV Meets Smarter Activation
Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers.
Three takeaways from the episode:
• FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation
• AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement
• Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency
#PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent
FreeWheel, A Comcast Company retweeted
It's all about #AI agents this week as @FreeWheel pilots a new AI agent infrastructure with @pmgworldwide , aimed at automating and optimising premium #video ad transactions.
#adtech #aiagent
mediashotz.co.uk/freewheel-p…
FreeWheel, A Comcast Company retweeted
David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.
FreeWheel, A Comcast Company retweeted
David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.
FreeWheel, A Comcast Company retweeted
Agents + Freewheel is currently best positioned to dominate the future programmatic DSP market share by a significant margin.
TTD drama and naysayer-ing sells papers. It’s true. And for the record i am long TTD (not actually invested) - Google’s getting out, Amazon will turn on the 3p business, agencies booooooo, fortune 1,000 wont default to Amazon. I’m rooting for TTD. thecurrent.com/opinion-jeff-…
FreeWheel, A Comcast Company retweeted
How Building With AI Sharply Improves Marketing Performance
In this session our speakers explain how a new generation of AI media buying tools are already providing a competitive edge for marketers who lean in.
- @dworin , Chief Product Officer, @FreeWheel
- @miketreon , Head of CTV Strategy, @pmgworldwide
📅 March 10–11
📍 The Glasshouse, NYC
🌐 MarketectureLive.com
FreeWheel, A Comcast Company retweeted
When every video publisher claims “premium,” does anything still stand out? As consolidation tightens the CTV marketplace, this 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗦𝗮𝗻 𝗝𝘂𝗮𝗻 panel unpacked the effects of convergence, including (l-r) Soo Jin Oh, @FreeWheel; John Rogers, @Roku; Marcy Greenberger, @UMWorldwide; Adam Shlachter, @wppmedia and moderater @LouPas, AJL Advisory. #BRSJ2026 #BeetSJ lnkd.in/eKsJRynf
FreeWheel, A Comcast Company retweeted
Leadership that builds—and scales. 🚀
@ComcastAd has named @JamesBorow as General Manager of Universal Ads, where he’ll lead the continued growth of Comcast’s self-serve TV ads platform, redefining how brands access premium video.
From helping build Universal Ads from the ground up to now scaling what’s next, James continues to shape the future of performance TV. Read his latest article, “A Perspective on Performance TV: What 2025 Clarified and What Comes Next,” here: universalads.com/post/perspe…
FreeWheel, A Comcast Company retweeted
Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID
FreeWheel, A Comcast Company retweeted
I just published a new post at @FreeWheel on why programmatic needs more context, not just more data. Premium signals like engagement and content quality help advertisers reach viewers when attention actually matters. Read more here 👇 #FreeWheelEmp bit.ly/4a96S95
FreeWheel, A Comcast Company retweeted
A win worth celebrating! 🎉 We’re thrilled to celebrate our @ADWEEK Tech Stack Award as one of the first-ever winners in the CTV/OTT Product/Platform category.
These awards celebrate the most innovative product and platform launches of 2025 that deliver measurable revenue impact, and we’re proud to be recognized for redefining TV advertising with our premium self-serve platform—powered by @Comcast to make buying and measuring across CTV easier, faster, and more effective for modern marketers.
We toasted this milestone with our incredible team yesterday—check out the photos from our celebration!
