@FitchInk

Powerful storytelling for powerful businesses. Scottsdale | San Francisco | Los Angeles | Dallas | New York | Barcelona | Boston

fitchink.com
Joined May 2017
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Why is storytelling important? Stories inform us. They inspire us. They humble us. You can learn more about this storyteller and his work documenting those on the front lines of the pandemic on GE Reports: ge.com/news/reports/on-the-f…

On The Frontlines: Journalist Mikey Kay Traveled The Globe To Show Healthcare's Response To...

ge.com
Sam Shaddock@samshaddock17 Feb 2021
GE Healthcare had the brilliant idea to document — safely and respectfully — the health care industry's response to the COVID-19 pandemic. My team at @FitchInk put together this short video about the resulting web series. Watch it here: youtube.com/watch?v=E0iBKBHn…
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Happy 10-year anniversary, @FitchInk! Remembering the cheery NYE in Seattle that @divaskychick and I celebrated your birth (with @katie_curnutte and her husband). All of our hopes have come true thanks to @mkkloberdanz, @DorothyPWrites, @samshaddock, and so many others.
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Lockdown restrictions earlier this year left the team at Royal Perth Hospital unable to trial their new Senographe Pristina mammography system so Helen Parry, the hospital’s Chief Medical Imaging Technologist, volunteered to be their first screening patient. 1/2
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“I was told: ‘People will reach out to you with needs. Your duty is to meet those needs.'" #COVID19 #covidresponse
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During the #COVID19 pandemic, employees at @mastercard are putting their free hours to good use by volunteering in their communities. mastercardcontentexchange.co… by @DorothyPWrites via @mastercardnews
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My colleagues and I were struck by this wonderful article from The Atlantic: The coronavirus pandemic is steeped in uncertainty, confusion, shifting information, and muddled messages. Here’s a guide to cutting through it all, from @edyong209: theatlantic.com/health/archi…
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Nurses reportedly have turned to baby monitors to check on #COVID19 patients from afar. Now there's a better way. ge.com/reports/helping-the-h… #healthtech via @generalelectric @GE_Reports
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There are so many heroes in all this.
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I'm reminded of one of my favorite quotes: "Start where you are. Use what you have. Do what you can." These humans' resourcefulness and ingenuity amaze me. ge.com/reports/face-value-ho… via @generalelectric
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“There is an urgency not only for the company, but for the entire world.” How over 100 @GEHealthcare employees and retirees have come together (within days) to volunteer to help make ventilators at our Wisconsin factory.

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“Gövsa immediately wanted to help. He talked with his wife and two children, and they supported his choice. ‘We made a family decision,’ he says. ‘There is an urgency not only for the company, but for the entire world.’” Amazing.
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Fitch Ink retweeted
Yann LeCun
@ylecun7 Mar 2020
Demucs: separating tracks in music.
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We love diving into cool technologies for client projects. Watch this video to learn about #biomass and how it factors into Japan's #energy transformation. ow.ly/aY3850yrwiX
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"For me, the future is about quality over quantity." managingeditor.com/whats-com… #ThoughtLeadership #Content

What’s Next in Thought Leadership: Q&A with Deloitte Insights Editor-in-Chief Luke Collins

What's next in thought leadership? Luke Collins, the former editor of Deloitte Insights, has a few ideas.

managingeditor.com
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New on the @FitchInk blog: my 2 cents on creating harmony among agencies: fitchink.com/so-happy-togeth… #contentmarketing #agencylife
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We don't know who needs to hear this, but sometimes it's OK to republish older stories (like when, say, it's a holiday week and you're strapped for content). contentmarketinginstitute.co… #ContentMarketing
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REI doubling down on print — vying for analog attention in a digital world — seems deliciously on-brand to me. marketingdive.com/news/rei-s… #contentmarketing #optoutside

REI sunsets catalog, introduces print magazine

As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.

marketingdive.com
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No. 3: “Professionals need to have a certain level of gravitas when communicating with intended audiences, prospects and clients.” That’s where we come in. #thoughtleadership #Content fa-mag.com/news/russ-prince-…
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"61% of decision-makers say they are more willing to pay premium prices to work with a brand that articulates a clear vision through thought leadership." ow.ly/NAdA30oTEnp #ThoughtLeadership #ContentMarketing

Study: B2B Marketers Underestimate The Power of Thought Leadership

A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought...

socialmediatoday.com
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... and we can help. #contentmarketing #SEO
Sam Shaddock@samshaddock4 Jun 2019
You don't need to panic about this. You DO need to make sure your content is the best it can be. #SEO #Google
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