FireFly Robotics, formerly FireFly Automatix. Electric and AI-supported autonomous machines and software for turf management, proudly built in the USA.

Salt Lake City, Utah, USA
Joined April 2015
150,000 acres mowed autonomously, first installations in Maine and Louisiana, a new board member, and customer stories from the runway to the turf farm. The September FireFly newsletter is here: fireflyautomatix.com/wp-cont… Subscribe to get every issue. #Turfgrass
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Why are more warm-season sod producers looking at mini-rolls? FireFly Chairman & CTO Steve Aposhian talks field variability, thinner harvests and fewer seams in Turf Review. @StarTurf_Farms proves success in S. Florida with their FireFly R300C. Photo and story by @SodSolutions! Page 4-5: indd.adobe.com/view/f0a902f1…
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We're looking forward to the Deep South Turf Expo October 27 to 29. If you'll be in Biloxi, be sure to visit us at the tailgate celebration to see the AMP-L100 robotic fairway mower up-close, and come see us at Booth #80. Come find out if autonomous reel mowing is a good fit for your organization. @DeepSouthTurf
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Machine #1,000 is on its way to Brazil. Our first ProSlab came out of a small Utah farm shop 15 years ago. Today, FireFly turf equipment operates on six continents, and we still build it in Salt Lake City. #ProSlab #Turfgrass
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Louisiana is our 33rd state. Two AMP-L100 autonomous fairway mowers are now operating at Querbes Park Golf Course and The Club at Huntington Park for the City of Shreveport, the first courses in the state to mow fairways with AMP. #FireFlyRobotics #AMPL100 #GolfCourseMaintenance
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You now have two more places to get genuine quality FireFly harvester parts. Welcome to our new authorized parts dealers: Texas Sod and Billco, LLC in Alabama. Dealers are added for your convenience. As always, FireFly parts will remain available directly from us.
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Seeing fairways on television this weekend with perfect diamonds? Laser-straight lines on a side hills and slopes are our specialty, thanks to FireFly’s patented 4WD and steering. With no engine in the way, the robot can have a low center of gravity to hug those hills.
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Where are the FireFly fairway robots during golf? Charging up for their next mow! We offer simple and flexible electric charging options that often fit into existing infrastructure—or help you get the shop upgrade you’ve been needing. #electricequipment #roboticmower
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Robots on the grounds crew at the Bank of Utah Championship! Thanks to @FairwaysMedia for the snapshots, and good luck to the players in Round 2 today! #PGATOUR #BankofUtahChampionship @BOUChampionship
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Honored to demo the FireFly AMP-L100 in Tiger Town yesterday at @ClemsonUniv Turfgrass Field Day. Thanks to Dr. Joe Roberts for the invite! Autonomous mowing elevates cut quality and plant health while helping crews get more done. 🐾 #Turfgrass #RobotMower
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