150,000 acres mowed autonomously, first installations in Maine and Louisiana, a new board member, and customer stories from the runway to the turf farm. The September FireFly newsletter is here: fireflyautomatix.com/wp-cont… Subscribe to get every issue. #Turfgrass

Naming contests, tournament displays and meet & greets: 5 ways golf clubs introduce members to their new FireFly autonomous mowers. ⛳ fireflyautomatix.com/5-fun-w…

Why are more warm-season sod producers looking at mini-rolls? FireFly Chairman & CTO Steve Aposhian talks field variability, thinner harvests and fewer seams in Turf Review. @StarTurf_Farms proves success in S. Florida with their FireFly R300C. Photo and story by @SodSolutions! Page 4-5: indd.adobe.com/view/f0a902f1…

We're looking forward to the Deep South Turf Expo October 27 to 29. If you'll be in Biloxi, be sure to visit us at the tailgate celebration to see the AMP-L100 robotic fairway mower up-close, and come see us at Booth #80. Come find out if autonomous reel mowing is a good fit for your organization. @DeepSouthTurf

Machine #1,000 is on its way to Brazil. Our first ProSlab came out of a small Utah farm shop 15 years ago. Today, FireFly turf equipment operates on six continents, and we still build it in Salt Lake City. #ProSlab #Turfgrass

Louisiana is our 33rd state. Two AMP-L100 autonomous fairway mowers are now operating at Querbes Park Golf Course and The Club at Huntington Park for the City of Shreveport, the first courses in the state to mow fairways with AMP. #FireFlyRobotics #AMPL100 #GolfCourseMaintenance

You now have two more places to get genuine quality FireFly harvester parts. Welcome to our new authorized parts dealers: Texas Sod and Billco, LLC in Alabama. Dealers are added for your convenience. As always, FireFly parts will remain available directly from us.

Seeing fairways on television this weekend with perfect diamonds? Laser-straight lines on a side hills and slopes are our specialty, thanks to FireFly’s patented 4WD and steering. With no engine in the way, the robot can have a low center of gravity to hug those hills.

Where are the FireFly fairway robots during golf? Charging up for their next mow! We offer simple and flexible electric charging options that often fit into existing infrastructure—or help you get the shop upgrade you’ve been needing. #electricequipment #roboticmower

Robots on the grounds crew at the Bank of Utah Championship! Thanks to @FairwaysMedia for the snapshots, and good luck to the players in Round 2 today! #PGATOUR #BankofUtahChampionship @BOUChampionship

Honored to demo the FireFly AMP-L100 in Tiger Town yesterday at @ClemsonUniv Turfgrass Field Day. Thanks to Dr. Joe Roberts for the invite! Autonomous mowing elevates cut quality and plant health while helping crews get more done. 🐾 #Turfgrass #RobotMower

150,000+ acres mowed autonomously across 33 U.S. states (2/3 of the country), Mexico & 3 Canadian provinces. Fleet data shapes updates like Autonomous PathLink 2.0: FireFly AMP mowers drive themselves between fairways under optimal conditions. #PhysicalAI #Turfgrass

Meet the robot squad at the Bank of Utah Championship this week. FireFly autonomous mowers are once again maintaining the fairways at the breathtaking @BlackDesertUT for this week's PGA Tour stop. @PGATOURAgronomy @BOUChampionship

Announcing today the appointment of Peter Johansson to our Board of Directors. Mr. Johansson will also serve as the chair of the Audit Committee. He currently serves as the Chief Financial and Strategy Officer for CECO Environmental, a leading environmentally focused, diversified industrial company. He has more than 30 years of diverse industrial business experience with companies such as Accudyne Industries, IDEX Corporation, ITT Corporation, Trane Technologies, WABCO, Honeywell and AlliedSignal. Read the full release: bit.ly/4xxqbRl

Day 1 in Alberta: our R300C manned robotic mini-roll harvester laid down tight, consistent rolls on neat pallets at the Sod Growers' Field Day, hosted by Eagle Lake Turf Farm and sponsored by the Alberta Sod Growers Commodity Group. Great to reconnect with growers in the region. Today we're back at Eagle Lake for Turf Management Field Day (Alberta Turfgrass Research Foundation + Western Canada Turfgrass Association), showing the local golf community our Autonomous Mowing Platform (AMP) in action.

Not our typical application. Triple Tree Aerodrome, a 400-acre aviation nonprofit in South Carolina, needs its grass airstrip maintained with laser-straight lines — and that precision is exactly why they chose FireFly Robotics two years ago. Now they've added to their FireFly fleet to maintain the surrounding rough areas of grass. #AMPL100 #AMPX100 #M220AV

The tuxedo cut is a classic — and tedious to get right by hand. FireFly’s QuickPlan™ generates a precise and customizable 50/50 split automatically. No measuring. No guesswork. Just consistent results, every time. Learn more: fireflyautomatix.com/50-50-m… #QuickPlan #FireFlyRobotics

Happy Thank a Super Day! 🌱 Superintendents today are turf experts, team leaders, environmental stewards, and tech innovators — all in one role. Grateful for everyone keeping our courses in top shape. #ThankASuper