Sixteen months ago, we bet on our HELOC engine to finance entrepreneurs. We knew that 7 in 10 are also homeowners. Today: $500M+ annualized, comparable to a top 25 SBA 7(a) lender by approved dollars, first $50M month and a $100M+ quarter. A huge thank you to our 150+ partners.

Before you allocate, follow the capital – live. Tomorrow, Figure’s Tayeb Kenzari will dive into Prime, exploring how capital enters the marketplace, how lending works, and the mechanics behind liquidity and withdrawals. It’s everything an institution needs to know about Prime. Join tomorrow – Wednesday, October 21 at 9AM ET.

Couldn’t make our webinar with @FourPillarsFP? Here’s the recap. • Macro is changing. With an inflation outlook outpacing WWII, once-trusted yield mechanisms are starting to lose their value. • The outlook for national debt is challenging, with rate cuts, holding rates, and rate increases having different effects and risks. • A spectrum of yield options are now available onchain, to give institutions additional opportunities outside of historically “trusted” yield – including Prime. • Cash isn’t keeping up. With ~3.5% money market/high-yield savings and ~3.4% headline CPI, Prime’s 5-9% target range is built to keep up with the changing markets.

The team had an excellent time with @AlliumLabs. Senior decision-makers from asset management, capital allocation, and enterprise digital assets organizations all gathered to discuss Figure, Allium, and the industry at large. These are the places where we make the connections that matter.

Understanding an onchain credit opportunity means looking beyond its return. Our Head of Product Marketing, Tayeb Kenzari will dive into a full walkthrough of Prime, including how its lending structure works, what backs its credit pools, and the risks and safeguards institutions should evaluate. Join the webinar on Wednesday, October 21 at 9AM ET.

We put @MBTannenbaum on the spot to read Figure Markets customer feedback. Between love for our real-human support—key to making onchain capital markets accessible to all—and a curveball question about Bitcoin Roths, it’s a must-watch ↓

The U.S. federal debt-to-GDP has surpassed the post-World War II peak, coming out to 126%. Key research from @FourPillarsFP shows this historical precedent clearly. Unfortunately, today’s spending drivers are structural and demographic, rather than only on short-term war spending. The key takeaway is that the macro landscape is quickly shifting, and yesterday’s yield strategy may not help institutions weather the storm.

Yield options are broader than ever, and so is the risk. Figure’s Head of Product Marketing, Tayeb Kenzari, and @Steve_4P, CEO of @FourPillarsFP, we’ll cover new yield opportunities available to institutions, as well as how to assess their risk in today’s macroeconomic environment.

It's easy to quote a yield. It's harder to show how it's produced. Our Head of Product Marketing, Tayeb Kenzari, will give a full walkthrough of Democratized Prime’s structure, tracing capital from its entry to its exit. We’ll answer key questions from prospective lenders and decision-makers. Join on Wednesday, October 21 at 9AM ET.

The Yield Signal is here. Perspectives on yield, cutting-edge strategies, and insights into today’s institutional movement can hit your inbox each and every month. Subscribe and keep up with the markets – it’s completely free.

Loan abandonment has been called the mortgage industry’s “quiet crisis”. This week, our team was onstage, sharing an important leap in mortgage tech that’s here to solve it – and it’s now available to our wholesale partners. At Sierra Summit, our VP of Marketing sat down with Aakash Thumaty, GM of @SierraPlatform's Horizon. Then our CEO, @MBTannenbaum spoke at Fintop Summit. Both discussed how our Sierra-powered AI Loan Officer Assistant (AI LOA) converts abandoned HELOC applications into funded loans. By empowering loan officers with a long-horizon AI LOA, we’re proving why revenue-driving outcomes based on conversion can supercharge growth and create better borrower experiences.