It's consistently the case that doing the right thing (most fair and principled) also turns out to be the most pragmatically advantageous option in the long run. Any tradeoffs you might perceive between "right" and "beneficial" disappear when you zoom out and take the long view.

Web2: your attention is the product, and you exchange it for free access to useful / fun services Web3: your money is the product, and you exchange it for promises of future access to other people's money