Founder at Stack Against: comparison pages and competitive intelligence for SaaS
Joined October 2008
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Check out these fun, hands-on @KiwiCo projects for young scientists, artists & makers ages 0-16+. kiwico.com?utm_source=twitte…
Federico Jorge retweeted
Effective comparison pages clarify a product's value proposition & can boost conversion rates.📃🏆
Join us next week as @FJCopywriter shares how he writes comparison pages that generate revenue for clients.
Curious about comparison pages? Sign up here🔗 lnkd.in/dn3saeZ9
Thanks for the invite, @TylerHakes !
This was an incredibly valuable and informative session with @FJCopywriter.
So many practical, tactical, AND strategic takeaways for how to create great comparison and competitor content.
Thank you Federico!
If you missed it live, watch the recording below 👇
Competitor comparison pages can be a HUGE win for software, SaaS, and B2B companies.
But getting them right can be tricky.
Join me next week for a live Q&A with @JoinTOFU to learn the process I use to create vs pages that drive 1000+ leads
👇
lu.ma/jvmn4tzy
Buyers go from category considerations to product shortlists to "this vs that" choices.
This happens everywhere, not just in B2B SaaS — see this post's screenshot.
🧵 1/3
Instead of asking...
🛑 Will comparison pages harm my brand?
Ask yourself:
🧠 How can I write comparison pages that help my ideal customers make a better decision?
🧵 3/3
I just launched a free keyword generator to discover your "alternative to" and "vs" keywords.
If you're considering launching comparison pages soon, this will help you:
👉 Prioritize which competitors to target
👉 Optimize your pages for SEO
producthunt.com/posts/compet…
"Are comparison pages biased?" — I get this question all the time.
Short answer: yes.
Longer answer: yes, but that shouldn't prevent you from publishing them as all marketing is biased.
Full answer: watch the video below.
Thanks for the mention @digitalbase
Didn't find any super good online resources outside of a podcast from 'The Competitive Enablement Show' (by @kluein)
Looks like @fjcopywriter is the expert on this matter.
klue.com/podcast/building-co…
Federico Jorge retweeted
Key takeaways:
• Study & use reviews (g2, trust radius)
• Highlight how you're solving a problem. you vs them
• Don't start w feature comparison
• Avoid BS like 'best alternative to'.
• Use angle 'Best alternative for [segment/specific problem]'
• All marketing is biased
Federico Jorge retweeted
This has been a long time coming:
At Case Study Buddy, we truly believe that if you want to maximize your ROI from every case study, telling that story in one way, in one place, won't cut it.
Which is why we're all in on our mission to being able to produce it all for you.
When you're writing #ComparisonPages, don’t attack your competitors.
"Hostinger is slow."
☝️ Bad
🧵1/4
Then, convince readers you solve that problem in a unique/faster/cheaper/more convenient way than anyone else.
"Don’t lose business due to a poor-performing site. Cloudways delivers fast, reliable sites your business can depend on."*
☝️ Better
3/4
* This is a real line from a live comparison page we wrote for Cloudways. Check it out here: cloudways.com/en/hostinger-a…
4/4
Writing comparison pages for your SaaS?
Don't lead with comparison charts... here's why 👇
P.S. Watch the full episode of the Competitive Enablement show where Adam and the @kluein crowd and I dissect a couple of our best comparison pages.
klue.com/podcast/building-co…
Federico Jorge retweeted
News flash: you need comparison pages.
And you need them to ACTUALLY show your differentiators.
Watch @FJCopywriter from @StackAgainst explain the importance of nailing your comparison page.
#productmarketing #competitiveintelligence #comparisonpage
