You've read a lot of my writing, You just didn't know I wrote it.
Joined February 2009
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Advice from not a PIO.
AI can help you promote your Fire Prevention Week messages, but if the rigs and firehouse don't look anything at all like the real things, you're just being lazy.
A picture of a firefighter on a roof tells you what happened in the picture.
It doesn't necessarily tell you:
why they were there
what the fire conditions were
what the building was doing
what happened before or after the photograph, data-not-drama.com/2023/10/1…
Your feed can become an echo of what you already believe.
The more you engage with one interpretation of fireground risk, the more similar content you're likely to encounter.
Belief can become reinforcement, data-not-drama.com/2026/09/2…
The most memorable fire isn't necessarily the most representative fire.
That's one reason firefighters should be cautious about using social media examples as evidence of how common a particular risk actually is.
data-not-drama.com/2026/09/2…
When firefighters encounter content that confirms an existing belief, they may be more likely to notice it, engage with it, remember it and seek out more of it.
data-not-drama.com/2026/09/2…
60 as of 3 Sept.
Interior traumatic fireground deaths (3) account for 5% of the current total; 8% when two killed on the exterior during an explosion are included.
data-not-drama.com/inside-nu…
If it can be presumed you got cancer from the job, can we also presume you used SCBA?
We bitch about PFAS, yet we are hypocritical at times.
"This phenomenon reflects availability heuristic, whereby events that are more vivid, emotionally salient, or easily recalled are perceived as occurring more frequently than they do in reality."
The Yelp Dilemma: data-not-drama.com/2026/07/2…
Bill Carey retweeted
A article just posted on thePIOAcademy.com "BE BRIEF-BE BRILLIANT-BE GONE" Rethinking the modern day news conference thepioacademy.com/2026/07/22…
After many years covering fire and EMS news, I've learned a few truths. One of them is this: If there's video of something that happened in the station — good, bad or somewhere in between — it's eventually going to get out. firerescue1.com/labor-and-un…
A look at the 'interior' fireground LODDs from the first half of 2026, data-not-drama.com/2026/07/1… #DataNotDrama
Bill Carey retweeted
Ever wonder why you see @dcfireems units in both the front and rear of a reported structural fire? It’s by design. DC’s alleys, rowhouses & dense blocks demand 360° coverage—allowing faster rescues, quicker fire attack & access. This has been commonplace for generations.
FD, EMS PIO social media tip.
When highlighting your personnel during National Volunteer Week - or any other time - be sure to use photos of your personnel.
Or at least from your state.
- advice from not a PIO
FD, EMS PIO social media tip.
If your people do something extraordinary off duty, such as a rescue, how you about post a photo of them because, maybe, you're proud of them? It is amazing, the number of departments that don't do a quick photo post.
- advice from not a PIO
If the Chairman of the Joint Chiefs of Staff can tell you how many energy drinks have been consumed during the Iran war/conflict/operation/whatever-it-is-called-today, you can tell your citizens the types of calls they're making.
firerescue1.com/fire-departm…
