#CX #UX #ServiceDesign organisation, combining the insights of a consultancy with the creativity of an agency. Part of the @ExperienceLab and @SercoGroup family

Joined December 2019
We are ExperienceLab and we're making an impact in the Middle East. We're here to help you understand your customers and create seamless world-class experiences. Learn more here: serco.com/me/experiencelab-m… youtu.be/FEtlrXF4beU #userexperience #userexperiencedesign #UX #CX
ExperienceLab Middle East retweeted
Queues, hold-ups, frustrations and stresses can all be minimised through Serco and @ExperienceLabME's approach to customer journey optimisation. Find out more at #AirspaceWorld #Serco #CX #Aviation #Geneva. @AirspaceWorld
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Our human-centered design approach takes into account the needs, wants and aspirations of all stakeholders. @SercoMiddleEast and ExperienceLab design solutions that meet the needs of people, whilst also aligning with our client's #ESG commitments.
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ExperienceLab Middle East retweeted
The #UAE is leading the world in measuring #usersatisfaction with #governmentservices, having first made ‘happiness’ an area of high priority in 2016. Read more about it in a report by @SercoInstitute and @ExperienceLabME 👉 bit.ly/3qVZDcV #GXPortal #EGSEP #government – at Dubai, United Arab Emirates
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Catch our director, Rena Baba, on this panel session at #SAE2022 tomorrow
Panelists in this session will discuss what defines the best passenger experience and how are global airports keeping themselves ahead of their rivals? bit.ly/3SZUA6Y #saudiairportexhibition #SAE2022 #saudi #saudiarabia #aviation #summit #conference
ExperienceLab Middle East retweeted
“Understanding customer insights & creating seamless journeys is essential. Providing the right airport experience has a major impact on customers' confidence, loyalty, engagement & spend." Rena Baba, Director, ExperienceLab tinyurl.com/3jj8kyns @SaudiExhibition #SAE2022
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Meet Ghaith Afaneh, one of our most recent hires. Ghaith joined ExerienceLab as a Junior Experience Design Consultant.
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Happy KSA National Day in advance! We're marking KSA National Day in a very special manner this year and will announce it next week - keep an eye out. #KSAnationalday #nationalday #KSA #SaudiArabia
Learn more about #ExperienceLabME's approach to uncover insights about user-experience, the existing technology ecosystem and how it relates to contact centre customer experience: lnkd.in/dT5cCqka #contactcentre #contactcentersolutions #CX #customerexperience
Happy #EmiratiWomensDay! This year's theme is “Inspiring Reality, Sustainable Future” and we know that creating workforce sustainability and achieving government visions for the UAE means that we need to especially focus on empowering, upskilling and employing Emirati women.
When you need to interact with a contact centre, are you a more satisfied customer if you are...
100%Interacting with a human
0%Interacting with AI
1 votes • Final results
What are some of the quantitative measures contact centres should put in place when implementing new tech? Read ExperienceLab Middle East Director Rena Baba's thoughts on this to learn more: lnkd.in/dT5cCqka #contactcentre #contactcentersolutions #CX #customerexperience
This week we celebrated the launch of our new logo. Watch the video to see some of the highlights of the celebration and read more about our rebranding journey on our latest blog: lnkd.in/gpWGsG6H #ExperienceLab #ExperienceLabMiddleEast
كيف يمكن لصانعي السياسات الحصول على المعلومات التي يحتاجونها لتصميم خدمات عامة أفضل؟ لدينا بعض الأفكار👇 serco.com/media/8478/si-repo…
How can policymakers get the information they need to design better public services? We have some ideas 👇 serco.com/media/8479/si-repo…
🤔بالنسبة لأي مقياس للرضا عن الخدمات الحكومية، يلزم أولاً معالجة جمع البيانات أو المدخلات، ولكن... من وما الذي يجب قياسه، وكم مرة وبأي طريقة يمكن جمع البيانات بشكل أفضل؟ 📏📊📈 قراءة المزيد من هنا👇 serco.com/media/8478/si-repo…
🤔Any measure of satisfaction with government services will first need to tackle data collection, or inputs, but... Who and what needs to be measured, and how often and in which way is the data best collected? 📏📊📈 Read more here👇 sercoinstitute.com/media/258…
Happy Islamic New Year in advance to all those who celebrate! #IslamicNewYear
KSA REPORT:🚨 Why do we need a new way of measuring user satisfaction with government services? This version of a new @SercoInstitute & @ExperienceLabME report explores this question & focuses on what's going on in 🇸🇦 serco.com/media/8482/si-repo…
🚨 لماذا يتعين علينا إيجاد طريقة جديدة لقياس رضا المستخدمين عن الخدمات الحكومية؟يستكشف هذا الإصدار من تقرير معهد سيركو واكسبريانس لاب ميدل إيست هذا السؤال ويركز على ما يحدث في المملكة العربية السعودية 🇸🇦 serco.com/media/8481/si-repo…
🚨 لماذا يتعين علينا إيجاد طريقة جديدة لقياس رضا المستخدمين عن الخدمات الحكومية؟ يلقي هذا التقرير الجديد الصادر عن معهد سيركو واكسبريانس لاب ميدل إيست نظرة متعمقة على هذا السؤال ويركز على النهج الفريد 🇦🇪 serco.com/media/8478/si-repo…