The world's leading business-writing trainers, helping you transform everything you write at work. Follow our founder @robert_ashton for more research & advice

Brighton
Joined January 2010
Thank you! That's lovely to hear. 😊
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I'm sure there's more we can write about inclusive language in work communications too! It's definitely on the list. 🙂 - Catie
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Ahh, thank you – and you're welcome! 😄 Yes, it's amazing what can sneak in almost subconsciously when the awareness isn't there. Of course, it may be telling of attitudes too. But either way it is a huge problem, as you say.
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Hi! Well, we touch on avoiding discriminating (even indirectly) in your job ads here: writing-skills.com/knowledge… ... though you may have identified some areas to fill out in this article! Can you tell me a bit more about what you mean? - Catie
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📸 This is a photo from the Kingdom of Bhutan in the Himalayas. It's the only country in the world to measure Gross National Happiness as an alternative to GDP.
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Marketing proposal 101: check out our comprehensive, step-by-step guide and template hubs.li/Q013KVsD0
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Looking for a board report template? Read this first: hubs.li/Q013KQSn0
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Working on your omnichannel content strategy? This guide, full of advice, useful models and inspiring examples of best practice, will kickstart your creative process: hubs.li/Q01lfQNh0
Replying to @JasonRBradwell
Thank you, Doug – that's great to hear! Yep, PDFs have their place, but it's hard to beat a hard copy 📚
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If your team's board reports are not up to the job, you may be tempted to reach for a template. But it won't work, writes @davidcomms: hubs.li/Q013KP1r0
'Our brains did not evolve to read and write, but to speak and listen.' @Robert_Ashton on how our love/hate relationship with live chat has its roots in our evolution (and how companies can get it right anyway): hubs.li/Q013K-qr0
Starting out in omnichannel content strategy? This guide, full of advice, useful models and inspiring examples of best practice, will kickstart your creative process: hubs.li/Q01lfRbg0
An omnichannel content strategy means delivering a consistent experience of your brand wherever your audience finds you. Here's the guide you need to get started: hubs.li/Q01nLvQX0
11 steps to giving your customers the best live chat experience: hubs.li/Q013KPzy0
'Some journalists will note their preferred approach to being contacted in their bio or in a pinned tweet (and may include their contact details too).' Pro tips on how to distribute your press release – and get it picked up: hubs.li/Q014z-9k0
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It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. Today, the most successful content strategies are omnichannel. Here’s what that looks like and how to get started: hubs.li/Q01lfXv40
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Recruiting? Don't just drag out the same dusty job spec from the last time. Here's how to design a role and write a job ad that attracts the people you actually need: hubs.li/Q013KJQV0
How to write a marketing proposal – from research and discovery to designing a strategy and writing a deck that sells ideas (includes free template): hubs.li/Q013KPXJ0
Omnichannel is the only way to do content strategy. See how @Nike and @McDonalds have nailed it in our guide – and how you can get started too: hubs.li/Q01lfXRw0
Emphasis Training retweeted
#ICYMI On the latest #ConceptuallySpeaking, @juliakbriggs & I were joined by @Robert_Ashton to discuss how written communication impacts relationships & organizational culture. Insight for anyone team, org, or school! #edchat #leadership #k12 #edtech 🔊⤵️ bit.ly/3d0buCR