Elena Guberman (@ElenaGuberman) header
Elena Guberman (@ElenaGuberman) profile picture

sometimes on twitter | currently: new mom mode 😍🍋 | foodie, entrepreneur, angel investor

nomad
Joined May 2018
Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)Photo by Elena Guberman (@ElenaGuberman)
WHERE ARE ALL THE FEMALE INVESTORS IN CPG???
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working on something special for women who’s experienced pregnancy loss. going through it myself was brutal and I want to start the conversation. if you or anyone you know went through a loss, please let me know. would love to share the beta with you.
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Great breakdown. Congrats team @omsom!
Yesterday, Omsom - an Asian Food brand - was acquired in an asset sale by DayDayCook, a company with a market cap today of $20m, for $11.7m in total potential consideration This deal structure was interesting and is beneficial for CPG founders to understand👇👇
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Great recap by @moizali To me, team and cap table don’t make much sense from beginning. And, Walmart exclusive as the first retailer is tough because volumes are already so high. One can’t gauge PMF when you’re already committed to over 10k doors.
HelloBello just went BellyUp. That is, they just filed for bankruptcy. HelloBello is a diaper business that was on pace to do $180M in revenue this year. I just looked at the bankruptcy documents. Here's what you should know:
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Elena Guberman retweeted
Replying to @moizali
This is PR-speak for "we're bankrupt" 😂😂
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Elena Guberman retweeted
Now this is good merchandising
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Elena Guberman retweeted
Dear leadership.... if you change directions/priorities every 2-3 weeks: you don't have a strategy you have a to-do list. you don't have a team you have employees. you don't have a culture you have job positions. A mission and aligned strategy to get there is the glue that holds everyone together.
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Elena Guberman retweeted
I wrote my first ecommerce newsletter. It's about P&Ls. Read it here: mz-newsletter.beehiiv.com/p/… Sign up for the next one here: mz-newsletter.beehiiv.com/
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giving people what they need…
Just remember that Zapier is making $200m+ ARR on $1.3m raised and the profound world problem they solve is letting non-devs use API’s.
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Elena Guberman retweeted
Get Unrealistic There is a process that I have used, and still use, to reignite life...👇 Create two timelines—6 months and 12 months—and list up to five things you dream of having (including, but not limited to, material wants: house, car, clothing, etc.), being (be a great cook, be fluent in Chinese, etc.), and doing (visiting Thailand, tracing your roots overseas, racing ostriches, etc.) in that order. If you have difficulty identifying what you want in some categories, as most will, consider what you hate or fear in each and write down the opposite. Do not limit yourself, and do not concern yourself with how these things will be accomplished. For now, it’s unimportant. This is an exercise in reversing repression. Be sure not to judge or fool yourself. If you really want a Ferrari, don’t put down solving world hunger out of guilt. For some, the dream will be fame, for others fortune or prestige. All people have their vices and insecurities. If something will improve your feeling of self-worth, put it down. Drawing a blank? In that case, consider these questions: What would you do, day to day, if you had $100 million in the bank? What would make you most excited to wake up in the morning to another day? Don’t rush—think about it for a few minutes. If still blocked, fill in the five “doing” spots with the following: one place to visit one thing to do before you die (a memory of a lifetime) one thing to do daily one thing to do weekly one thing you’ve always wanted to learn What does “being” entail doing? Convert each “being” into a “doing” to make it actionable. Identify an action that would characterize this state of being or a task that would mean you had achieved it. People find it easier to brainstorm “being” first, but this column is just a temporary holding spot for “doing” actions. Here are a few examples: 1) Great cook —> make Christmas dinner without help 2) Fluent in Chinese —> have a five-minute conversation with a Chinese co-worker Determine three steps for each of the dreams in just the 6-month timeline and take the first step now. Define three steps for each dream that will get you closer to its actualization. Set actions—simple, well-defined actions—for now, tomorrow (complete before 11 A.M.) and the day after (again completed before 11 A.M.). Once you have three steps for each of the four goals, complete the three actions in the “now” column. Do it now. Each should be simple enough to do in five minutes or less. If not, rachet it down. If it’s the middle of the night and you can’t call someone, do something else now, such as send an e-mail, and set the call for first thing tomorrow. If the next stage is some form of research, get in touch with someone who knows the answer instead of spending too much time in books or online, which can turn into paralysis by analysis. The best first step, the one I recommend, is finding someone who’s done it and ask for advice on how to do the same.
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just talked to an investor, and half the convo was about the music we love and NYC in the 90's. aligning on a human level is so important.
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what do you wish was easier?
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omw to Pop Up Grocer in NYC for our Meet and Greet with @noah_schnapp today! There will be @snacktbh hazelnut balls and @snacktbh and Cafe Panna ice cream 🫠🤤 See you there!
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This is a game changer 😳😍 Killer functionaility @benwitte
Continuing to see statistically significant boosts in conversion from our interactive, shoppable emails. Loved this beautiful design from our friends @takearecess So excited to continue bringing this functionality to more DTC brands 🙌
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reading this feels scary and true at the same time
privacy will be a luxury in the future
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Elena Guberman retweeted
every decade, I chose my character: 20s - adventurer, dabbler, mistake maker, party, roadtrip, sleep on the beach, make friends in foreign places 30s - trade learning for earning, grow a business, set for life financially. beginner dad/superdad, healthy habits guy. drink green smoothies. 40s/50s - basketball coach, writer & teacher, and rekindle romance 60s/70s - goofy grandpa. be a character. play cards, be merry, be silly. 80s/90s - die peacefully
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What would Love is Blind even be if they didn’t drink alcohol?
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Living in the mountains really makes you appreciate nature 🌲🌏 This Earth Day, remembers that we’re all floating on a blue dot in the universe. Let’s do our best to treat her well 💚
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This is the way…yes… @snacktbh on a bagel is like brekkie and dessert had a baby.
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