We’re told to exercise because it’s “good for us”. But are health benefits enough incentive for most people to exercise regularly? Truth is, most health benefits associated with exercise are both time-delayed and intangible. And both of these factors tend to devalue these benefits. Couple this with our tendency to: - Avoid effort - Prioritise immediate rewards, and - Play down our risk of future negative events For many, the short-term costs of exercise outweigh the long-term benefits. It’s tough to compete with other more sedentary options providing immediate rewards with minimal (or no) effort. Part of the solution? To increase our focus on the many short-term benefits of exercise - such as enhanced pleasure, mood, or enjoyment. If we don’t exercise for long-term health benefits, we should just because it can make us feel good. pubmed.ncbi.nlm.nih.gov/3633…