We are running a huge sale right now in celebration of our 15th birthday. Save up to 60%! dudes-factory.com/collection…

Our FW25 collection is coming soon. Sign up for updates and sneak peeks: dudes-factory.com/pages/news…

‘Alice’ is the main character in @mcbess latest animated music video of the same name. She’s available to pre-order now as a ltd. edition vinyl collectible. Don’t sleep on this one… dudes-factory.com/products/a…

We interrupt your normal scrolling to bring you this important message. PS This print is back in stock! dudes-factory.com/products/s…

The sale continues - and we added more stuff too. These discounts are almost insane. And probably not coming around again… dudes-factory.com/collection…

However you're spending the day, we hope you're having fun with friends & family, and doing it in style. Shout out to Hannes at Berlin Liquide. Photos by Andrew Morgan.

No phone signal, no plan. Looking sharp though. The Dudes' Summer 25 collection is here and ready to accompany you outdoors & indoors. Inspired by the @mcbaise track 'Alice'. Because sometimes the hike hikes back. dudes-factory.com/collection… #TheDudes #Summer25 #mcbaise #Alice

Rejected marketing idea no. 41: If you or a loved one dies while wearing the Death shirt, we'll pay for the drinks at your wake. dudes-factory.com/products/d… #marketing #summer25

Pick up our Summer25 collection. Inspired by the new @mcbess track ‘Alice’, it’s available now. dudes-factory.com/collection…

☀️ Longer days = shorter sleeves. Say aloha to your new summer staple. Our Hawaiian shirts are back in both the classics and the seasonal lineup. dudes-factory.com/collection…

Can’t decide? Roll the dice with our Mystery Items. You just pick the size and we do the rest, choosing from one-offs, samples and archive pieces. And we give you a tidy 50% off for trusting us. dudes-factory.com/collection…

Spring 25 at The Dudes. Uncontrolled. Unexpected. Undeniable. (You should see the long list of words starting with 'Un' that didn't make it into that bit of copy. lol) dudes-factory.com/collection…

Subscriber only flash sale tomorrow only - 25% off all garments and goods. Sign up to score, and keep an eye on your inbox. dudes-factory.com/pages/news…

We have no work ethics. We barely know what we're doing. Why do we do what we do? Why is 'why' spelled this way? We might never know. Aaannnd that's it. dudes-factory.com/collection…

When in doubt just lie down. Once you're on the ground you can't fall any further. 'Limits', part of our Spring 25 collection. dudes-factory.com/products/l…

Not sure how many of our followers are in London, but we're partying this weekend with our buds at The Hawke pub. Come try our Oaxaca Old Fashioned, made by our pals at Whitebox Cocktails. Win stuff. Lose stuff...

If you go down to the woods today, you'd better remember your giant sword. SPRING 25 from The Dudes. An indoors and outdoors company since 2010. dudes-factory.com/collection…

Happy #WorldBookDay! We're celebrating with Awesome ABCs, a series by Andrew Morgan. Transforming the letters of the alphabet into cool & colourful characters from the worlds of rock 'n roll, hip-hop, skating, football & basketball. awesomeabcs.com/