CIO, Data scientist: researching and applying applied research in artificial intelligence and #bigdata to derive actionable insights
New York, USA
Joined May 2017
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Marketing Professor retweeted
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
Marketing Professor retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
Marketing Professor retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Marketing Professor retweeted
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
Marketing Professor retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Marketing Professor retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
Marketing Professor retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
Marketing Professor retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
Marketing Professor retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
Marketing Professor retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Marketing Professor retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Marketing Professor retweeted
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
Marketing Professor retweeted
“We have a misguided notion that children are empty vessels into which culture slowly pours itself as they mature,” say psychologist and #NASmember Mahzarin Banaji. Research shows that judging others starts at an early age. time.com/5577345/toddlers-ju…
Marketing Professor retweeted
Success in the sciences does not always breed more success econ.st/2Vujy5p
Marketing Professor retweeted
Baidu partners with Intel’s @Mobileye to enhance Apollo self-driving platform. bit.ly/2Nvd12o via @VentureBeat
Marketing Professor retweeted
Chris Nims, @Oath Chief Information Security Officer talks with HackerOne about bug bounties and the value of building relationships with hackers during the #H1415 live hacking event. youtu.be/bsggw67EMcY
Marketing Professor retweeted
Why the US-China ‘Trade War’ Remains a War of Words #trade #china #zte @zacharykarabell wired.com/story/why-the-us-c…
Marketing Professor retweeted
After the 'sunrush': what comes next for solar power? theguardian.com/world/2018/f…
Marketing Professor retweeted
Ditch Those Inefficient Adoption Manuals - It's time for Automated On-Screen Guidance! xitter.cf/cards/18ce…