Coming soon to doubleloop.app: a new take on roadmaps. Add your projects/initiatives/epics from Jira, Linear, or Shortcut directly to your maps of business drivers. You'll get a sense of effort/impact in one place.

DoubleLoop automatically sends weekly metric reports to Slack, with clear delineation between your lagging KPIs and leading input metrics. Now, our Slack metric reports have 🚀 and 🙈 emojis to help focus your attention on the good/bad news!

What works for one population of your users might be less effective for others. Now you can filter your DoubleLoop maps to see how different segments perform differently. E.g., you can filter by geography or user persona to see how correlations b/w metrics differ by segment.

You can now adjust correlation scores in DoubleLoop for time lag. You can learn stuff like... when there's a bump in your north star metric, revenue goes up 4 days later.

I'm really biased, but personally, I think it's fun to simply click around our DoubleLoop strategy map to explore the info.

Our strategy maps answer "what is or isn't working in your strategy"? Now, we can help you discover new strategies. Our metric correlation matrix reveals when 2 metrics are surprisingly correlated. Is there a lead measure of revenue that has escaped your imagination?

DoubleLoop @SnowflakeDB integration is coming very soon. Snowflake users will be able to say "bye" to their flat dashboards and say "hello" to a graph that clearly maps out input and output metrics. If you want to be one of the first 5 companies to try it out, DM us.

The future of product development is more quantitative. You can now query data from Amazon Redshift or PostgreSQL to populate your DoubleLoop strategy map.

An insight we've learned ourselves from using DoubleLoop: Our marketing site needs work. Increased traffic to our marketing site is not a great leading indicator of our North Star metric (the # of companies who mapped their strategy in DL). See the correlation score here...

A fundamental difference between companies is their time horizon. For a consumer marketplace "long-term" might mean 6 months. For a car manufacturer, it means 10 years. Now you can customize the time intervals for stats on your strategy map to fit the rhythm of your business.