Saying Gears of War E-Day isn't successful strictly based on sales numbers is like saying Stranger Things isn't successful because it didn't sell enough copies. Millions of people have already played it in just a few days. If a subscription service like Game Pass is how people want to consume it, why hold it against the game? Whether the revenue meets Microsoft's expectations is Microsoft's problem to solve. Most players only care whether they're getting a great game at a good value.